As a marketer, I’ve interviewed dozens of customers across many business industries and sizes. Throughout these interviews, I’ve heard 3 recurring themes around creative project management that tend to affect many of our marketing and advertising customers. 1. Creative reviews on multimedia files are managed through inconsistent processes Before onboarding...
There can be many holdups when it comes to reviewing visual content once you’re on round 2+ of a creative review. You might need to reference back to your communications and feedback threads to find out what’s actually changed. Or, perhaps you just simply flip back and forth between opened...
If you’ve ever tried to send any kind of video file, you know that it can be difficult, if not impossible. Sending a video over text message or email is hard, because it either takes forever, or the file is too large. There are some video compression applications available, but...
The marketing world is always shifting, changing and growing. To survive in today’s ever changing business world, you’ve got to be centered on your customers and creating a strong digital presence. Your ability to integrate technology and understand data, while creating a personalized customer experience is critical to the success...
With nearly 10,000 unread emails currently sitting in my mailbox, I’ll be the first to admit that employees suffer from inbox overload. Hightail recognizes this issue, which is why we’ve designed a solution to help creative teams move the conversation around large, multimedia files out of email and into a...
Starting a new creative project, whether it’s producing an infographic, social videos or a full on advertising campaign, can cause mixed emotions of both excitement and panic. Don’t let the process of getting your creative ducks in a row stall momentum before the project even kicks-off. Here are a few...
More and more companies are turning toward flexible work environments and allowing employees to work from home or on the road. This created a need for a collaboration platform that would allow for file sharing, seamless communication, and a virtual workspace that people could turn to in the office or...
In February, we announced the exciting news that Hightail was acquired by OpenText™, a global leader in Enterprise Information Management (EIM). This news opens many new doors for Hightail and our customers. Over the past three years, since the release of Hightail’s creative collaboration features (Hightail Spaces), we’ve designed an...
So you want your company to be successful? One of the best ways to ensure this is to make sure your employees can work together as a team, and not just towards goal alignment. Collaboration within a business streamlines processes, stimulates creativity, and encourages efficiency. Teams that work together allow...
Once upon a time (almost exactly a year ago), we interviewed TPF Sports Business Analyst Mark Barlee to hear how the sports services agency cut production times and boosted morale in their first few months with Hightail. Since then, the agency has outlined a process to route creative for review...
Hightail is built for sharing and collaboration on all file formats. But, sometimes our biggest fans are those who are regularly producing video. Two of those fans are VP & Executive Producer at Fexy Studios, Michael Ketchum, and Media Production Director, Peter Isaza. At Fexy Studios, Michael and his team...
Let’s say you have a new project for the team. You’ve got the brief, the budget and deadlines. Before you spend the next 30 minutes trying to figure out when everyone will be available for a kick-off call, get the team involved early so that they can come to the...