Liana Tallarico
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How to Hightail
Creative reviews for digital media just got easier with HTML previews
My fellow marketers and webmasters: Who here needs to review email content? Web page content? If your hand is raised, you know the drill. Pull up the HTML email content or web page in one screen. Have another screen open with your Basecamp ticket. Spell out every little change that…
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How to Hightail
File sharing the Express way
According to the 2020 In-House Creative Industry Report from Cella, a creative staffing and consulting agency, 77 percent of creative teams said that file size is the biggest challenge that they have when trying to share files between locations. That’s a large percentage of people getting interrupted in their day-to-day…
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How to Hightail
How to leave feedback beyond words
Have you ever stopped to think about how much time is wasted spent simply trying to communicate feedback on a file? Setting aside other complications that come with reviewing content—such as dealing with the after thoughts, wrong version references and waiting until the last second to review, it’s really easy…
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How to Hightail
@you: Here’s how to stay on top of project updates with Hightail
When teams are working across time zones, organizations and locations, getting technology updates in real time can help projects move toward completion faster and ensure productivity. In Hightail, there are three ways to stay notified of project updates, depending on your preference for working – whether you are on-the-go, glued…
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Customer stories
How Hands On Studio hands off files for client review
Running your own business means wearing many hats. Kyle Chesser, owner of Hands On Studio in San Jose, California, takes on the role of photographer, videographer and client management to make sure his studio thrives. Hands On Studio is a one-stop creative shop for photo and video assets, working on…
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Customer stories
Creatives in the making: How Promax supports future media & entertainment marketers
Aspiring media and entertainment creatives are constantly on the search for their big break. Fortunately for them, Promax is a global nonprofit association dedicated to career development in the entertainment marketing industry, representing thousands of people who create, market and distribute content in media. Connecting students with assets In 2011,…
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Content marketing
7 free resources for creative and marketing teams
Producing more content with fewer resources is, unfortunately, a common problem for today’s marketer. In a recent survey fielded with Digiday, we found that 82% of marketers have somewhat fewer resources than necessary to meet the demands of creative asset production. Meanwhile, 88% of marketers said that demands for creative…
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Productivity
7 tips to turn “occasionally” working from home into the longer haul
Sure, you’ve probably worked from home when you’ve been waiting for a mattress delivery or have been feeling under the weather. In fact, according to a 2016 Gallup survey, 43 percent of those surveyed do telecommute sometimes, for two days a month on average. But the coronavirus pandemic means that…
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Content marketing
Blending in with your new clients
You’re a freelancer. An expert in your own domain. You’re your own boss. But you’re also solely responsible for your reputation and recurring revenue. You can be happy as a clam (and successful) simply providing the services you’ve specialized in. Or, you can be a step above the other freelancers…
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Customer stories
Starting off right with co-creativity
While we tend to think of outsourcing work to agencies as “the experts” in creativity, strategy, media or production, the reality is that model just doesn’t fit what every client is looking for. This is proven by the research findings by Drew McLellan of Agency Management Institute and Susan Baier…
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Productivity
4 steps for speedy podcast production
I remember the first time I really tuned in to podcasts. I was driving down the coast of California from San Francisco to Santa Barbara about once a month, needing to pass hours of drive time. Around that same time, the podcast Serial was making its mark on our culture,…
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Creativity
True tales of 3 creative project management problems
As a marketer, I’ve interviewed dozens of customers across many business industries and sizes. Throughout these interviews, I’ve heard 3 recurring themes around creative project management that tend to affect many of our marketing and advertising customers.1. Creative reviews on multimedia files are managed through inconsistent processes Before onboarding OpenText…
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How to Hightail
Side-by-side for creative reviews
There can be many holdups when it comes to reviewing visual content once you’re on round 2+ of a creative review. You might need to reference back to your communications and feedback threads to find out what’s actually changed. Or, perhaps you just simply flip back and forth between opened…
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Technology
How to Share Large Video Files
If you’ve ever tried to send any kind of video file, you know that it can be difficult, if not impossible. Sending a video over text message or email is hard, because it either takes forever, or the file is too large. There are some video compression applications available, but…
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Productivity
The upside to marketing collaboration
The marketing world is always shifting, changing and growing. To survive in today’s ever changing business world, you’ve got to be centered on your customers and creating a strong digital presence. Your ability to integrate technology and understand data, while creating a personalized customer experience is critical to the success…
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