Jack Skeels
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Marketing
Tactics for agencies to truly become a strategic partner with their clients
A lot of agencies might respond to the title of this article by insisting that they are, in fact, very strategic. They may be, when you look backward upon the last 20+ years of marketing when the threats were somewhat quaint, like in-housing or off-shore agencies. But seismic shifts have…
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Marketing
Tips for quitting the blame game and becoming a game changer
During a recent webinar, Jack Skeels of AgencyAgile took a deep dive into issues surrounding scope. He shares follow-up insights addressing questions asked during the webinar here.
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