Gil Boisson
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Content marketing
How to find your creative flow in four simple steps
These days, it’s harder than ever for creative people to achieve that elusive feeling of “flow,” defined by psychologist Mihaly Csikszentmihalyi as being “so involved in an activity that nothing else seems to matter.” Of course, we’d all love to experience that sort of total creative absorption in our work. But in…
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Marketing
How to Build and Retain a Highly Collaborative Remote Marketing Team
Is your business advertising yet another open remote marketing position because an employee left too early? Are you finding it challenging to attract and even more difficult to retain top talent in your organization? You are not alone. According to McKinsey, keeping valuable employees is one of the biggest issues…
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Productivity
Give Effective Feedback While Working Remotely: 8 Best Practices
While giving feedback has become increasingly challenging in today’s remote work environment, it plays a critical role in creating a more productive team. That’s because feedback: Helps foster healthy communication between you and your team.Encourages the professional growth and development of your team members.Helps you refine your systems and processes…
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How to Hightail
Collaborate on the go with the Hightail mobile app—now with push notifications
One of the biggest benefits of using collaboration software is that you’re able to keep your projects moving no matter where you, or your team, are located. Mobile apps from your favorite solutions keep you from being chained to your desk because they help you access the same information you…
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Creativity
Behind the curtain of video collaboration: Part 1
As we frequently acknowledge here at Hightail, creative content is a major driver of engagement and growth. So naturally we ourselves are always looking to expand our content library, especially with powerful video material. Having produced a batch of demo and how-to videos recently, we wanted to take a more creative approach on…
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Productivity
How to overcome 3 oh-so-human barriers to creative success
We’re in the middle of a content explosion driven by technology. When you can capture HD video on your phone and edit it with free software on your laptop, anyone can create half-decent content. Standing out from this content crowd requires breakthrough ideas and the touch of quality that comes…
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Productivity
Death by 1000 cuts: 6 tips for a better video review process
Video projects are often made or broken in the edit suite, which makes each review of a new cut critical to success. Collaboration is important but when feedback isn’t clear or too open to interpretation, each new edit will probably fail to deal with the client’s real issues. Ineffective reviews often lead…
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Marketing
A content marketing bottleneck is costing your business
Today’s automation and analytics technology provides marketers with the unprecedented to deliver highly personalized experiences to customers across a range of channels, all while measuring ROI down to the penny. However, this wonderful gift for marketers has created a new problem for their creative teams, who now must generate enough…
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Team collaboration
A stitch in time: how to evolve your business to meet ever-changing customer needs
I’m a guy who likes to sew; true story! A few months ago, I made a wallet based on the design of one I already owned but wanted to improve. I created a new pattern, carefully cut the material then stitched the pieces together making sure everything fit precisely so…
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Team collaboration
How the Communicator’s Dilemma made a Slacklash inevitable
With 2.7 million daily users and a $3.8 billion valuation, Slack is one of the most celebrated communication tools and tech companies of the past few years. But more recently an increasing segment of its early adopters have turned against the service, starting a so-called “Slacklash”. To understand this turnaround in…
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Customer stories
The Phoenix Effect fans the flames of video content
The Phoenix Effect is an Australian video production studio, specializing in traditionally considered non-traditional communications. We spoke with founder, Nigel Camilleri about winning a Cannes Lions, getting involved early and how Hightail helps save money on post-production. The Phoenix Effect is a video production-based business I started out in the…
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Customer stories
Why video agency Shot Cut aims for a 100% success rate
Shot Cut is a video ad agency based in Australia. We spoke with Creative Director, Nathan Bobik about introducing businesses to online video, focusing on the best idea and getting to approval faster. Shot Cut is an advertising agency specializing in video We handle anything video-related from online campaigns to…
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Productivity
The hidden costs of a broken creative process
The Hidden Cost of Broken Creative Process from Hightail on Vimeo. Have you ever stopped to think about how that 7th round of creative review is costing you? And I’m not just talking about your out-of-pocket cost for the agency or freelance creatives you’re working with on your campaign. There’s also…
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Customer stories
Unleashing the power of collaboration with Polycom
Polycom is a collaboration communications provider headquartered in San Jose, California. We spoke with Senior Video Production Manager, Tim Rose, about life as a punk rocker, the importance of the production process and how Hightail changed the way Polycom gets feedback on videos. Polycom helps organizations unleash the power of…
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Customer stories
Engineering better visibility among MiTek’s marketing team
MiTek is a global supplier of engineering software and services. We spoke with the firm’s US Marketing Media Coordinator, Michael Klein, about managing multiple vendors and why accountability is crucial in the world of video production. MiTek is a global corporation based out of St Louis, MO MiTek is the…
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