Colm Larkin

Colm Larkin

Copywriter
  • How to HightailPhoto of We need to talk about downloads

    We need to talk about downloads

    Whenever you send that first draft of an idea to your client, you always wish you could control the circumstances of how they experience your creation. Maybe the lights are low, the fire is roaring and they have a glass of fine wine in their hands. They are happy, relaxed…

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  • MarketingPhoto of This week in content marketing: brainstorm warning

    This week in content marketing: brainstorm warning

    This week in content marketing, we examine why many people feel the traditional brainstorm doesn’t work and look at some alternatives for generating new ideas. Brainstorming doesn’t workAccording to psychologist and marketer, Art Markman, studies show that the traditional brainstorm method of getting everyone in a room to come up…

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  • MarketingPhoto of This week in content marketing: Digiday award winners

    This week in content marketing: Digiday award winners

    This week in content marketing, we share our favorite winners from this week’s Digiday Content Marketing Awards. Best in showHP and creative agency Giant Spoon not only picked up the Best Branded Content Series award for their online video series, The Wolf, the campaign also won Digiday’s Best in Show…

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  • MarketingPhoto of MarTech: the next generation

    MarTech: the next generation

    Ryan Koonce is the CEO of growth marketing agency Mammoth Growth, who examines the rise of marketing technology and explores why creative collaboration tools are the next generation of martech.  Each year since 2011, marketing technology blog, ChiefMarTech has published an infographic featuring all the available marketing technology solutions. It began with a…

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  • MarketingPhoto of This week in content marketing: encouraging creativity

    This week in content marketing: encouraging creativity

    This week in content marketing, we explore the latest insights on getting better at being creative. Creative intent Marketer and writer Larry Robertson acknowledges the benefits of martech tools like analytics and automation. But when Ad Age asked him what really drives innovation in marketing, Robertson said, “it’s creativity, without…

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  • MarketingPhoto of This week in content marketing: survey summaries

    This week in content marketing: survey summaries

    This week in content marketing, we check out how the media reported the results of our state of creative collaboration survey. The creative crush   Douglas Karr from The MarTech Blog noted the increasing need to create compelling content saying that “search algorithms require it, social networks thrive on it…

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  • MarketingPhoto of This week in content marketing: social CEOs

    This week in content marketing: social CEOs

    This week in content marketing, we examine why it’s just as important for a company’s CEO to be socially active and how new social CEOs can do it well. CE-SocialAccording to founder of Inspired HR, Debby Carreau, too many business leaders limit their social activity to LinkedIn. But as the…

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  • MarketingPhoto of This week in content marketing: agency life

    This week in content marketing: agency life

    This week in content marketing, we check in on the latest with ad agencies and find the agency world is never too far from controversy. Creatives killed the agency star Every agency has account managers right? The client/agency relationship just doesn’t work without them. Not according to Austin ad agency,…

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  • MarketingPhoto of 4 secrets to social video success

    4 secrets to social video success

    Co-founder and Creative Partner of Social Motion Media, Mark Glover Masterson shares his 4 tips for bringing the benefits of social video to your brand. 80% of content marketers say that videos published on Facebook, Instagram and Twitter have directly impacted their business. I see this impact every day when my…

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  • MarketingPhoto of This week in content marketing: alternative workflows

    This week in content marketing: alternative workflows

    Content marketing is in iconoclast mode this week with a trio of articles tearing down standard creative processes and productivity techniques. Multitasking madness We’ve known for a while that multitasking isn’t as productive as was originally thought. But now scientists believe that it actually damages the brain and recommend that…

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  • MarketingPhoto of This week in content marketing: comic relief

    This week in content marketing: comic relief

    We’ve just been turned on to the Marketoonist, aka marketer Tom Fishburne, who also draws very funny cartoons satirizing the latest marketing trends. Like all great satire, a huge dollop of truth and insight lies behind the over-the-top humor of Tom’s cartoons. Here are three of our favorites. Content overloadWe’re…

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  • MarketingPhoto of This week in content marketing: thinking about teams

    This week in content marketing: thinking about teams

    This week — inspired by our new Team View feature — we’ve been thinking a lot about teams and how to help them work together well. Going ProSara Critchfield – founding editor of media site Upworthy.com – acknowledges that while most managers want employees to be curious and experimental, they…

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  • MarketingPhoto of This week in content marketing: collaboration is a must-have

    This week in content marketing: collaboration is a must-have

    This week, sit back and be amazed as we segue neatly from industry analysis and budgets to Michelangelo and Beyonce. What makes a great digital marketing hub Earlier this month, technology research firm Gartner released one of its famous magic quadrants. This analysis focused on digital marketing hubs, which require four…

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  • MarketingPhoto of Visual content is…powerful

    Visual content is…powerful

    According to a recent report from CMI, 86% of B2C marketers use content marketing. They do it because it works in terms of increasing audience engagement and creating new sales leads. No wonder 73% plan to increase how much content they create this year. The most widely used content marketing…

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  • MarketingPhoto of This week in content marketing: visuals appeal

    This week in content marketing: visuals appeal

    In a week of dodgy dossiers and accusations of “FAKE NEWS”, we looked elsewhere for our intelligence, including these three articles on using visuals in content marketing Stat attack Venngage is an infographics creation app so you’d expect them to be good at presenting data in a visually appealing way.…

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