Yesterday we explored the power of visual content and how it helps content marketers. For example, 78% of B2C marketers surveyed by CMI can demonstrate how content marketing has increased audience engagement. And that’s why nearly half will increase their content marketing budgets this year.
For the most successful organizations, content marketing is not like other promotions or campaigns that have a beginning and an end. It’s an ongoing process and here are four reasons why content marketing is everyday.
Don’t miss the final part of this series when we’ll examine why so many content marketers find creating visual content hard and find out how their problems can be resolved.