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Take your workflow back to school

Now that the kids are all back at school and reinstalled in their daily educational routine, you should consider some opportunities for your own development. September is fast becoming the new New Year – a time where people’s thoughts turn to improving how they work. Now that the hazy days of summer…

The agency game: eight ways to leave your vendor

“It’s not you, it’s me.” “I’ve met someone else.” “I just need some space.” Breaking up is never easy but sometimes it needs to be done. If a relationship isn’t working out, remaining together isn’t healthy for either party. Only by admitting that things have soured and ending the affair…

The agency game: 10 tips for working with agencies

So far in The agency game, I’ve provided reasons why your business should consider working with an agency and then some tips on choosing the right one for you. If you’ve now gone and hired an agency, congratulations. The hard work has only just begun. Despite the romantic ideal of…

Blue sky thinking with your feet on the ground

One of the standard guidelines for brainstorming is that there are no bad ideas in a brainstorm. The objective of this principle is to encourage out-of-the-box thinking and ensure that each suggestion is adequately explored without being dismissed too quickly. Yet how many times have you left a brainstorm with…

The agency game: Six tips for choosing an agency

In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…

Four methods for mastering multitasking

In a recent survey conducted by Hightail, we discovered that only 16% of respondents work on a single project at a time. Everyone else is juggling multiple projects with nearly 40% working on four or more. Multitasking is the norm for most of us, but is it effective? Multitasking means switching…

6 tips for writing a creative brief

If you’ve ever suffered through a difficult client/agency relationship, you’ll know what a frustrating experience it can be. As the client you feel like you’re not getting the agency’s best work and are wasting your money. Meanwhile the agency tears out its hair at your indecisiveness, while submitting new stories…

Eight tips for beating deadlines

In a recent survey of creative professionals conducted by Hightail, we found that an astonishing 34% of people had missed a deadline in the past 12 months. Yet this figure is not that remarkable when you consider how complex creative projects are these days. To make an impact in today’s…

The agency game: Five reasons to consider an agency

Working with a creative agency is like being in a romantic relationship. At its best it is fulfilling, fun and leads to growth, both for your business and the agency. But all relationships need work and sometimes a little guidance, so we’re here to help. Our four-part series of agency…

Advice from 10 video production professionals

Are you interested in making your next video project more effective? We asked 10 producers, directors and more for their advice on making it in the world of video production. From focusing on the story to being cost conscious, these 10 tips will be useful for anyone involved in making a…

Six tips for dealing with feedback

Collecting feedback on your ideas, creations and iterations is a hugely important part of the creative process. But not all feedback is created equal. For every insightful observation and useful suggestion, some comments can miss the point, lack context or just be plain wrong. Dealing with the latter can be…

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