Tag: precise feedback

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We need tech purpose-built for creative review

In parts 1 & 2 of my trilogy on the power of creative in content marketing, I've examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it's time to look...

The precise is right: the power of PipPoint™ comments

“Our communication process with clients was cumbersome. There was a lot of talk around the exact part of the design they had feedback on.” Anya McManis – Founder, AMCS Marketing “Getting feedback used to involve a lot of administration. We spent a lot of time making sure we were discussing…