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Take your workflow back to school

Now that the kids are all back at school and reinstalled in their daily educational routine, you should consider some opportunities for your own development. September is fast becoming the new New Year – a time where people’s thoughts turn to improving how they work. Now that the hazy days of summer…

How to give feedback on creative work

I recently wrote about the importance of creative feedback in developing a design, video or piece of copy that really meets your project’s goal. The techniques I shared were about helping clients to take a high-level and non-subjective approach to creative reviews. But there is also a nuance to framing...

Debugging tech’s gender gap for a sustainable future

Later today, Hightail is hosting a free screening of CODE: Debugging the Gender Gap at the Alamo Drafthouse in San Francisco. This remarkable documentary takes a deep dive into the tech world’s lack of female and minority engineers and shows how this gap can be closed. Throughout most of my…

Five reasons why projects fail

An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…

Five ways to embrace your inner perfectionist

The world of tech has a popular maxim: f*ck it, ship it. It means that a new app, website or software update should be released once it’s good enough, even if it has a few bugs. This attitude powered Facebook’s “move fast, break things” ascent to becoming the world’s biggest…