Tag: mike trigg

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Take your workflow back to school

Now that the kids are all back at school and reinstalled in their daily educational routine, you should consider some opportunities for your own development. September is fast becoming the new New Year – a time where people’s thoughts turn to improving how they work. Now that the hazy days of summer…

Four creative process tools for the right-brain marketer

This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…

The agency game: 10 tips for working with agencies

So far in The agency game, I’ve provided reasons why your business should consider working with an agency and then some tips on choosing the right one for you. If you’ve now gone and hired an agency, congratulations. The hard work has only just begun. Despite the romantic ideal of…

Genius loves company: Four ways to cultivate creative collaboration

An amended version of this article was originally published in Entrepreneur. The world is obsessed with lone geniuses. We admire the outstanding talent of an artist, present the Nobel Prize to an individual scientist, laud a visionary CEO and revere the lead singer while paying scant attention to the band…

Photos from last night’s CODE screening

Last night, Hightail hosted a free screening of CODE: Debugging the Gender Gap at the Alamo Drafthouse in San Francisco. CODE is a remarkable documentary about the lack of female and minority engineers in the tech world and how that gap can be closed. The film was introduced by its director, Robin Hauser Reynolds, who…

How to handle clients …by a client

Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…

Don’t ask, “Is it a product or a feature?” Build solutions.

An amended version of this article was originally published in Entrepreneur. “That’s just a feature.” Most entrepreneurs will have heard this criticism of their new idea. It’s the ultimate dismissal – an indictment that the idea is too lightweight to stand on its own and will ultimately be subsumed into…

Highlights from our FIFA 16 tournament

Last night, Hightail celebrated the launch earlier that day of the latest release of EA Sport’s FIFA video game series with a FIFA 16 tournament at our office in Campbell. 32 players from across the Bay Area (and Fresno) took part in a contest of skill, agility and thumb dexterity in…

Five reasons why projects fail

An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…

Go guerrilla! Five unorthodox ways to market your brand

An amended version of this post was originally published by Entrepreneur. Before a million pails of cold water brought the disease to global attention, many people had never heard of amyotrophic lateral sclerosis, or ALS. But after a summer of ice bucket challenges, the devastating motor neuron disorder now has an…