Tag: marketing tools

Categories

We need tech purpose-built for creative review

In parts 1 & 2 of my trilogy on the power of creative in content marketing, I've examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it's time to look...

Time for tech to play a role in the creative process

Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing...

The power of creative in content marketing

One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table….

Four creative process tools for the right-brain marketer

This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…

Four must-have digital tools for creative marketers

Byong Bark is Creative Director at social media marketing firm, Social Envi. He shares the four tools that he relies on every day to create successful social campaigns for clients including Belkin, eHarmony and hot sauce connoisseurs, Tapatío. There used to be a lot of yelling. Not so much because…