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We need tech purpose-built for creative review

In parts 1 & 2 of my trilogy on the power of creative in content marketing, I've examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it's time to look...

Time for tech to play a role in the creative process

Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing...

The power of creative in content marketing

One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table….

How Chad Wahlbrink gets meticulous feedback on music

Chad Wahlbrink is an audio engineer based in Cincinnati, Ohio. We spoke with him about working outside mainstream music, designing sound for video and why online collaboration is such a crucial part of his process. I describe myself as an audio encourager I started out as a songwriter but got…

Be our guest: put comments to the test

You know the value of getting precise feedback on creative work from your team. The more detailed the comments you collect, the faster you can create new versions, get final approvals and bring your work to market. We know that it isn’t always easy to ask your external client or…

Engineering better visibility among MiTek’s marketing team

MiTek is a global supplier of engineering software and services. We spoke with the firm’s US Marketing Media Coordinator, Michael Klein, about managing multiple vendors and why accountability is crucial in the world of video production. MiTek is a global corporation based out of St Louis, MO MiTek is the…

The precise is right: the power of PipPoint™ comments

“Our communication process with clients was cumbersome. There was a lot of talk around the exact part of the design they had feedback on.” Anya McManis – Founder, AMCS Marketing “Getting feedback used to involve a lot of administration. We spent a lot of time making sure we were discussing…

Feng Shui your creative collaboration with Collections

Organize your work with Hightail Collections from Hightail on Vimeo. When you have lots of creative projects on the go and multiple Spaces to collaborate in every day, you need some harmony and structure in your life. But you also don’t want to spend hours administering a rigid and unforgiving…

Tearing up the paper paradigm

This is an updated version of this post, originally published in July 2015 Desktop. Document. Folder. Trash can. For more than 40 years, office-related metaphors have been central to our digital experience. This paper paradigm was popularized by the Xerox Star in 1981 and served the purpose of providing novice home…

How day-to-day collaboration works at AMCS Marketing

AMCS Marketing is a design agency based in Denver, Colorado. We spoke with the firm’s founder, Anya McManis about starting her own agency, dealing with day-to-day design needs and why her clients think Hightail is a cool tool. I moved to Colorado from Germany I came here to go to…

Assign tasks in Spaces

We’ve just released a great new way to set tasks and enhance your creative process using our collaboration feature, Spaces. Up until now there were a couple of ways to get someone’s attention when you left feedback on a file: you could @ mention the person or tag your comment with…

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