hightail spaces
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Productivity
5 ways our Adobe extension cuts down on distractions
Stay in the zone with our Adobe extensions Creatives know that it’s all about getting into the fabled ‘zone.’ We all have different strategies for it – some of us block off our calendars, some of us jam to our favorite playlists and some of us pray to the creative…
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How to Hightail
Go beyond the folder structure: Everything you need to know to organize your content in Hightail
Traditional file and folder systems, like you’re used to working with on your computer desktop, can be a great way for you to store your content. But that kind of storage isn’t optimized for modern, collaborative workflows—which is important for the content creation review and approval process. To facilitate that…
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Creativity
Why use content collaboration?
Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…
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Team collaboration
We need tech purpose-built for creative review
In parts 1 & 2 of my trilogy on the power of creative in content marketing, I’ve examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it’s time to look…
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Team collaboration
Time for tech to play a role in the creative process
Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing…
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Marketing
The power of creative in content marketing
One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table.…
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How to Hightail
Start every day the collaboration way with My Hightail
There’s a new place to start your day. We’ve just launched My Hightail – a live view of all your recent collaboration activity. It’s a great way to know what’s happened on your project, what you need to do next and to keep you on top of things throughout the…
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Customer stories
How Chad Wahlbrink gets meticulous feedback on music
Chad Wahlbrink is an audio engineer based in Cincinnati, Ohio. We spoke with him about working outside mainstream music, designing sound for video and why online collaboration is such a crucial part of his process. I describe myself as an audio encourager I started out as a songwriter but got…
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How to Hightail
Be our guest: put comments to the test
You know the value of getting precise feedback on creative work from your team. The more detailed the comments you collect, the faster you can create new versions, get final approvals and bring your work to market. We know that it isn’t always easy to ask your external client or…
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Customer stories
Engineering better visibility among MiTek’s marketing team
MiTek is a global supplier of engineering software and services. We spoke with the firm’s US Marketing Media Coordinator, Michael Klein, about managing multiple vendors and why accountability is crucial in the world of video production. MiTek is a global corporation based out of St Louis, MO MiTek is the…
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How to Hightail
The precise is right: the power of PipPoint™ comments
“Our communication process with clients was cumbersome. There was a lot of talk around the exact part of the design they had feedback on.” Anya McManis – Founder, AMCS Marketing “Getting feedback used to involve a lot of administration. We spent a lot of time making sure we were discussing…
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Customer stories
How day-to-day collaboration works at AMCS Marketing
AMCS Marketing is a design agency based in Denver, Colorado. We spoke with the firm’s founder, Anya McManis about starting her own agency, dealing with day-to-day design needs and why her clients think Hightail is a cool tool. I moved to Colorado from Germany I came here to go to…
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How to Hightail
Assign tasks in Spaces
We’ve just released a great new way to set tasks and enhance your creative process using our collaboration feature, Spaces. Up until now there were a couple of ways to get someone’s attention when you left feedback on a file: you could @ mention the person or tag your comment with…
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