Tag: deborah holstein


2017 content marketing goals: give people what they want

I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…

What content marketers need to enhance collaboration

An amended version of this article was originally published on LinkedIn Marketing is one of the most collaborative and social functions in business. We have a myriad of external partners and vendors with whom we actively create and refine the written and visual content that comprises our programs and campaigns….