creative process
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Creativity
How to find your creative flow in four simple steps
These days, it’s harder than ever for creative people to achieve that elusive feeling of “flow,” defined by psychologist Mihaly Csikszentmihalyi as being “so involved in an activity that nothing else seems to matter.” Of course, we’d all love to experience that sort of total creative absorption in our work. But in…
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Content marketing
Why Use Content Collaboration?
The makeup of creative teams has changed. Remote or hybrid work is the “new normal” – meaning many teams nowadays are distributed by default. And teams comprising full-time employees, contingent workers and third-party service providers are now commonplace. Because of this, content collaboration is more important than ever to the…
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Team collaboration
Remote collaboration built for creatives
Keep your teams organized. Manage creative projects with tools made for visual content. Start a project to manage creative assets, feedback, decisions and approvals in one place. That’s the power of Hightail.
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Team collaboration
The 6-Steps Creatives Use to Collaborate Remotely
The last two years accelerated our move to hybrid work, but that’s not when remote collaboration started. With a growing reliance on digital tools, we’ve been working together across vast distances for a number of years. But some creatives still use collaboration methods best suited for in-person offices. That means…
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Productivity
5 ways our Adobe extension cuts down on distractions
Stay in the zone with our Adobe extensions Creatives know that it’s all about getting into the fabled ‘zone.’ We all have different strategies for it – some of us block off our calendars, some of us jam to our favorite playlists and some of us pray to the creative…
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Marketing
Better client collaborations: The benefits and best practices of on-site agencies
News UK is an around-the-clock operation with numerous platforms, such as video, radio and two newspapers a day. As such, the organization wanted to have an agency that “moved at the speed of news,” according to Oliver Egan, chief strategy officer at Pulse Creative, an on-site agency for News UK.…
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Team collaboration
How to win the fight for better creative collaboration
During a recent MarketingProfs webinar, sponsored by OpenText Hightail, I spoke about some of the trials and tribulations of trying to collaborate creatively. When we got to the Q&A portion of the webinar, the dashboard lit up with many iterations of the same basic four questions. Since they’re obviously…
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Creativity
Bring your clients, employees and creative processes together
TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…
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Creativity
Why use content collaboration?
Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…
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Customer stories
TPF Sports is in the business of making fans
Once upon a time (almost exactly a year ago), we interviewed TPF Sports Business Analyst Mark Barlee to hear how the sports services agency cut production times and boosted morale in their first few months with Hightail. Since then, the agency has outlined a process to route creative for review…
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Customer stories
The creative tool that helped this small team work big
Equify LLC, based in Fort Worth, TX, helps businesses with construction equipment financing, commercial insurance and heavy equipment auctions. We recently spoke with Brian Small, Creative Director, who has been with Equify since 2014 about how they’ve onboarded Hightail to streamline their creative process.We needed to work big Equify is…
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Team collaboration
We need tech purpose-built for creative review
In parts 1 & 2 of my trilogy on the power of creative in content marketing, I’ve examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it’s time to look…
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Team collaboration
Time for tech to play a role in the creative process
Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing…
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Marketing
The power of creative in content marketing
One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table.…
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