Tag: creative process

Categories

The creative tool that helped this small team work big

Equify LLC, based in Fort Worth, TX, helps businesses with construction equipment financing, commercial insurance and heavy equipment auctions. We recently spoke with Brian Small, Creative Director, who has been with Equify since 2014 about how they’ve onboarded Hightail to streamline their creative process. Brian Small, Creative Director at Equify...

We need tech purpose-built for creative review

In parts 1 & 2 of my trilogy on the power of creative in content marketing, I've examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it's time to look...

Time for tech to play a role in the creative process

Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing...

The power of creative in content marketing

One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table….

Creative is complicated (infographic)

Taking a creative idea from concept to completion is never a straightforward journey. This infographic shows just how messy creative collaboration can be and how Hightail simplifies the process. For more information on how Hightail can enhance creative collaboration at your marketing organization, visit www.hightail.com.

The importance of creative feedback to your business

The right approach to creative feedback can deepen relationships between makers and stakeholders and take a piece of work from good to great. The best feedback happens at the right moment, at the right level, and in the right way, and it allows a designer, filmmaker, writer or artist to…

Five reasons why projects fail

An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…

Tear down this collaboration firewall

Most people had probably never heard of a firewall until the day their company network stopped them from visiting a website. That was back when the web—with its news sites, social networks and games—was seen as the ultimate productivity drain. These days we are genuinely reliant on the internet in…

Five creative process tools for the right-brain marketer

19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the power of advertising, this pioneer of modern marketing was also enough of realist…