creative collaboration
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How to Hightail
Start every day the collaboration way with My Hightail
There’s a new place to start your day. We’ve just launched My Hightail – a live view of all your recent collaboration activity. It’s a great way to know what’s happened on your project, what you need to do next and to keep you on top of things throughout the…
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Team collaboration
5 tips for digital designers (from a writer)
Earlier this month, Hightail and Scripted partnered up to have a little debate about whether copy or design should take the lead when building websites and other digital projects. The real correct answer, as anyone who works on projects like these will know, is teamwork and collaboration, which beat out…
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Customer stories
How Chad Wahlbrink gets meticulous feedback on music
Chad Wahlbrink is an audio engineer based in Cincinnati, Ohio. We spoke with him about working outside mainstream music, designing sound for video and why online collaboration is such a crucial part of his process. I describe myself as an audio encourager I started out as a songwriter but got…
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How to Hightail
Had enough of timecodes?
“I want to discuss visuals, not timecodes.” Richard Farr – Founder, Digital Video Experts “Writing timecodes in an email is time-consuming and not very accurate.” Tim Rose – Senior Video Production Manager, Polycom “Constantly having to note the timecode and describe what you want changed drives me bananas.” Rob Finch…
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Productivity
Take your workflow back to school
Now that the kids are all back at school and reinstalled in their daily educational routine, you should consider some opportunities for your own development. September is fast becoming the new New Year – a time where people’s thoughts turn to improving how they work. Now that the hazy days of summer…
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Team collaboration
Design vs. copy: the great debate
Which comes first in digital content creation: wireframe or word doc? Should design lead the way when you’re creating a website, landing page or other digital experience? Or should the wordsmiths craft the content for the design to work around? We’ve teamed up with our friends at Scripted to reopen…
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Customer stories
Unleashing the power of collaboration with Polycom
Polycom is a collaboration communications provider headquartered in San Jose, California. We spoke with Senior Video Production Manager, Tim Rose, about life as a punk rocker, the importance of the production process and how Hightail changed the way Polycom gets feedback on videos. Polycom helps organizations unleash the power of…
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How to Hightail
Be our guest: put comments to the test
You know the value of getting precise feedback on creative work from your team. The more detailed the comments you collect, the faster you can create new versions, get final approvals and bring your work to market. We know that it isn’t always easy to ask your external client or…
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Customer stories
Engineering better visibility among MiTek’s marketing team
MiTek is a global supplier of engineering software and services. We spoke with the firm’s US Marketing Media Coordinator, Michael Klein, about managing multiple vendors and why accountability is crucial in the world of video production. MiTek is a global corporation based out of St Louis, MO MiTek is the…
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How to Hightail
The precise is right: the power of PipPoint™ comments
“Our communication process with clients was cumbersome. There was a lot of talk around the exact part of the design they had feedback on.” Anya McManis – Founder, AMCS Marketing “Getting feedback used to involve a lot of administration. We spent a lot of time making sure we were discussing…
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Team collaboration
Sharing a file is just the beginning of something great
Creative collaboration is a form of everyday magic. It’s what happens when marketers and creative teams come together to bring ideas to life then refine, improve and approve them until they’ve created content the world will want to see. What starts as a spark in someone’s imagination becomes real as…
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Team collaboration
How to give feedback on creative work
I recently wrote about the importance of creative feedback in developing a design, video or piece of copy that really meets your project’s goal. The techniques I shared were about helping clients to take a high-level and non-subjective approach to creative reviews. But there is also a nuance to framing…
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Team collaboration
Four creative process tools for the right-brain marketer
This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…
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