Tag: creative collaboration

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The hidden costs of a broken creative process

The Hidden Cost of Broken Creative Process from Hightail on Vimeo. Have you ever stopped to think about how that 7th round of creative review is costing you? And I’m not just talking about your out-of-pocket cost for the agency or freelance creatives you’re working with on your campaign. There’s also…

Going back to the roots of music television with Ditty TV

Ditty TV is a television network dedicated to Americana and Roots style music, broadcasting 24/7 on traditional cable and all connected devices. We spoke with Director of Programming, Sam Shansky, about what Americana and Roots music means, how Hightail helps the team collaborate across continents and to get his new...

Creative is complicated (infographic)

Taking a creative idea from concept to completion is never a straightforward journey. This infographic shows just how messy creative collaboration can be and how Hightail simplifies the process. For more information on how Hightail can enhance creative collaboration at your marketing organization, visit www.hightail.com.

Why the best content marketers are creating videos

I was recently blown away to learn that one of Hightail’s customers, a relatively small agency, was producing more than 100 videos this year for their client. Video content is now, indisputably, a cornerstone of great marketing. Animoto’s 2016 Social Video Marketing and Advertising Forecast – a report based on a survey…

5 tips for digital designers (from a writer)

Earlier this month, Hightail and Scripted partnered up to have a little debate about whether copy or design should take the lead when building websites and other digital projects. The real correct answer, as anyone who works on projects like these will know, is teamwork and collaboration, which beat out…

How Chad Wahlbrink gets meticulous feedback on music

Chad Wahlbrink is an audio engineer based in Cincinnati, Ohio. We spoke with him about working outside mainstream music, designing sound for video and why online collaboration is such a crucial part of his process. I describe myself as an audio encourager I started out as a songwriter but got…

Had enough of timecodes?

“I want to discuss visuals, not timecodes.” Richard Farr – Founder, Digital Video Experts “Writing timecodes in an email is time-consuming and not very accurate.” Tim Rose – Senior Video Production Manager, Polycom “Constantly having to note the timecode and describe what you want changed drives me bananas.” Rob Finch...

Take your workflow back to school

Now that the kids are all back at school and reinstalled in their daily educational routine, you should consider some opportunities for your own development. September is fast becoming the new New Year – a time where people’s thoughts turn to improving how they work. Now that the hazy days of summer…

Design vs. copy: the great debate

Which comes first in digital content creation: wireframe or word doc? Should design lead the way when you’re creating a website, landing page or other digital experience? Or should the wordsmiths craft the content for the design to work around? We’ve teamed up with our friends at Scripted to reopen…

Unleashing the power of collaboration with Polycom

Polycom is a collaboration communications provider headquartered in San Jose, California. We spoke with Senior Video Production Manager, Tim Rose, about life as a punk rocker, the importance of the production process and how Hightail changed the way Polycom gets feedback on videos. Polycom helps organizations unleash the power of...

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