Tag: creative collaboration

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The Phoenix Effect fans the flames of video content

The Phoenix Effect is an Australian video production studio, specializing in traditionally considered non-traditional communications. We spoke with founder, Nigel Camilleri about winning a Cannes Lions, getting involved early and how Hightail helps save money on post-production. The Phoenix Effect is a video production-based business I started out in the...

2017 content marketing goals: give people what they want

I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…

We need tech purpose-built for creative review

In parts 1 & 2 of my trilogy on the power of creative in content marketing, I've examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it's time to look...

Time for tech to play a role in the creative process

Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing...

4 foundations for a winning team (infographic)

I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…

The power of creative in content marketing

One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table….

Why video agency Shot Cut aims for a 100% success rate

Shot Cut is a video ad agency based in Australia. We spoke with Creative Director, Nathan Bobik about introducing businesses to online video, focusing on the best idea and getting to approval faster. Shot Cut is an advertising agency specializing in video We handle anything video-related from online campaigns to...

The hidden costs of a broken creative process

The Hidden Cost of Broken Creative Process from Hightail on Vimeo. Have you ever stopped to think about how that 7th round of creative review is costing you? And I’m not just talking about your out-of-pocket cost for the agency or freelance creatives you’re working with on your campaign. There’s also…

Going back to the roots of music television with Ditty TV

Ditty TV is a television network dedicated to Americana and Roots style music, broadcasting 24/7 on traditional cable and all connected devices. We spoke with Director of Programming, Sam Shansky, about what Americana and Roots music means, how Hightail helps the team collaborate across continents and to get his new...

Creative is complicated (infographic)

Taking a creative idea from concept to completion is never a straightforward journey. This infographic shows just how messy creative collaboration can be and how Hightail simplifies the process. For more information on how Hightail can enhance creative collaboration at your marketing organization, visit www.hightail.com.

Why the best content marketers are creating videos

I was recently blown away to learn that one of Hightail’s customers, a relatively small agency, was producing more than 100 videos this year for their client. Video content is now, indisputably, a cornerstone of great marketing. Animoto’s 2016 Social Video Marketing and Advertising Forecast – a report based on a survey…

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