Tag: creative agencies

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The hidden costs of a broken creative process

The Hidden Cost of Broken Creative Process from Hightail on Vimeo. Have you ever stopped to think about how that 7th round of creative review is costing you? And I’m not just talking about your out-of-pocket cost for the agency or freelance creatives you’re working with on your campaign. There’s also…

The agency game: eight ways to leave your vendor

“It’s not you, it’s me.” “I’ve met someone else.” “I just need some space.” Breaking up is never easy but sometimes it needs to be done. If a relationship isn’t working out, remaining together isn’t healthy for either party. Only by admitting that things have soured and ending the affair…

The agency game: 10 tips for working with agencies

So far in The agency game, I’ve provided reasons why your business should consider working with an agency and then some tips on choosing the right one for you. If you’ve now gone and hired an agency, congratulations. The hard work has only just begun. Despite the romantic ideal of…

The agency game: Six tips for choosing an agency

In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…

6 tips for writing a creative brief

If you’ve ever suffered through a difficult client/agency relationship, you’ll know what a frustrating experience it can be. As the client you feel like you’re not getting the agency’s best work and are wasting your money. Meanwhile the agency tears out its hair at your indecisiveness, while submitting new stories…

The agency game: Five reasons to consider an agency

Working with a creative agency is like being in a romantic relationship. At its best it is fulfilling, fun and leads to growth, both for your business and the agency. But all relationships need work and sometimes a little guidance, so we’re here to help. Our four-part series of agency…

#HightailTherapy: day two deliveries

Our campaign celebrating the ad, marketing and creative professionals working to keep their clients happy continues. Below are some #HightailTherapy deliveries that we made on day two. Don’t forget to share your agency’s story to be in with a chance of winning one of today’s deliveries. Reliabubble new car  Creative…

Seven tips for escaping your creative rut

We’ve all been there. The place where a creative task seems so obstinately unsolvable that staring at your screen or a blank sheet of paper is no longer helping. When you find yourself stuck in that seemingly inescapable rut, try these seven tips for rediscovering your creative spark. 1. Go…