content marketing
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How to Hightail
How to collaborate across individuals and teams in Hightail
These days, creative teams can be pretty complex. It’s common to see senior and junior team members, internal and external stakeholders, third-party vendors and contingent workers all working together on the same project. The good news is that Hightail is built for collaboration, no matter what the makeup of your…
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Productivity
The 4 pillars of creative content collaboration
In order for creative collaboration to be effective, you have to put the right building blocks in place from the beginning – so that everything won’t come tumbling down later on! Two building blocks are the most important of all: people and the right allocation of tools and other resources. It…
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Content marketing
Why Use Content Collaboration?
The makeup of creative teams has changed. Remote or hybrid work is the “new normal” – meaning many teams nowadays are distributed by default. And teams comprising full-time employees, contingent workers and third-party service providers are now commonplace. Because of this, content collaboration is more important than ever to the…
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Team collaboration
Remote collaboration built for creatives
Keep your teams organized. Manage creative projects with tools made for visual content. Start a project to manage creative assets, feedback, decisions and approvals in one place. That’s the power of Hightail.
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Productivity
5 ways our Adobe extension cuts down on distractions
Stay in the zone with our Adobe extensions Creatives know that it’s all about getting into the fabled ‘zone.’ We all have different strategies for it – some of us block off our calendars, some of us jam to our favorite playlists and some of us pray to the creative…
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Marketing
How to make your content unforgettable in 4 simple steps
It’s a scientific fact: A lot of business presentations actually have the power to put us to sleep. We’ve all been there: By slide 15, we have trouble remembering what was on slide 2, and staying focused and engaged becomes a laborious task. In the end, we’re lucky if we…
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Content marketing
Why is creative collaboration sometimes a recipe for disaster?
Marketers “live and die by the creative assets they produce,” according to our recent creative collaboration survey report with Digiday, a media, marketing and technology publisher. But what would a marketer say if you asked what the perfect recipe is for creation of review and content? It seems to be…
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Technology
My 7 new favorite approaches to content marketing
Here are some recent favorite "aha" moments and new approaches to content marketing.
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Marketing
Making your content team efficient while still encouraging creativity
Content marketing is a great tool to increase traffic, establish topic authority and improve your search engine rankings. When introducing a new content team to your overall marketing strategy, there are some important things to keep in mind so they can work efficiently while still staying creative. Working hard shouldn’t…
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Creativity
5 best practices for video stories that matter
Video isn’t always the right medium for telling your story, but it can be a very powerful one, according to Annie Granatstein, Head of WP BrandStudio, the branded content agency within The Washington Post. During a ClickZ webinar hosted by OpenText Hightail, Granatstein said, “We have all these different ways…
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Creativity
The 6 rules you need to know to create a great business video
When it comes to creating business videos, Kurtis Thomas, manager of video marketing at OpenText says it’s important to distance yourself from what he calls a “field of dreams” scenario, because “if you build it, people might not necessarily come.” During a ClickZ webinar, sponsored by OpenText Hightail, he added…
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Creativity
Creative marketing templates for your next campaign
Starting a new creative project, whether it’s producing an infographic, social videos or a full on advertising campaign, can cause mixed emotions of both excitement and panic. Don’t let the process of getting your creative ducks in a row stall momentum before the project even kicks-off. Here are a few…
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Team collaboration
We need tech purpose-built for creative review
In parts 1 & 2 of my trilogy on the power of creative in content marketing, I’ve examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it’s time to look…
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Team collaboration
Time for tech to play a role in the creative process
Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing…
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