asana
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Team collaboration
Four creative process tools for the right-brain marketer
This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…
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Five alternatives to meetings
When I co-founded my startup PunchTab, one of the first things I did was institute a meetings rule. If you added an internal meeting to anyone’s calendar, it cost $1 per minute scheduled. That’s right – at PunchTab you had to pay to hold a meeting, with the fees going…
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Five creative process tools for the right-brain marketer
19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the power of advertising, this pioneer of modern marketing was also enough of realist…
Read more »