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Four creative process tools for the right-brain marketer

This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…

Eight productivity apps your business should be using

We all want to use the hours of our working day more effectively. But who has time to try out the myriad of productivity apps that could help make you more efficient? To help narrow down your options, we’ve selected eight of the best ways to solve common workplace challenges….

Five alternatives to meetings

When I co-founded my startup PunchTab, one of the first things I did was institute a meetings rule. If you added an internal meeting to anyone’s calendar, it cost $1 per minute scheduled. That’s right – at PunchTab you had to pay to hold a meeting, with the fees going…

Five creative process tools for the right-brain marketer

19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the power of advertising, this pioneer of modern marketing was also enough of realist…