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What do clients really want from their agencies?

As the trend of clients bringing creative work in-house continues to escalate, agencies are realizing the need to rethink their pitches. In a recent Content Marketing Institute webinar sponsored by OpenText Hightail, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute offered up some assistance with…

Why successful teams need producers, not just project managers

When it comes to version control issues, sloppy mistakes and deadlines that keep slipping through the cracks during creative projects, Michelle Kinsman, a true producer at heart and an executive director of production and operations, says that you really need to ask the tough questions: Did you really understand what…

10 solutions to 10 typical creative review problems

Making it to the next round of a creative review with your client can be cumbersome, but it doesn’t have to be. We’ve collected the top 10 concerns that we hear from creative teams and agencies who are collaborating with their clients. Do any of them sound familiar? Don’t fret,...