Tag: ad agencies

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How to handle clients …by a client

Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…

The agency game: Six tips for choosing an agency

In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…

The agency game: Five reasons to consider an agency

Working with a creative agency is like being in a romantic relationship. At its best it is fulfilling, fun and leads to growth, both for your business and the agency. But all relationships need work and sometimes a little guidance, so we’re here to help. Our four-part series of agency…

Customer spotlight: BIGEYE

When you hear the description “boutique agency”, it is natural to assume that this means a small firm providing very specific marketing or advertising services. Maybe a tight-knit team dedicated to digital marketing or a group focused on media management. Yet, despite having no more than 35 people under the…

Seven digital tools changing how ad agencies work

One of the pleasures of watching Mad Men was stepping back into a world free of digital technology. Don Draper’s desk often contained nothing more than a telephone, potted plant, notepad and, of course, a whiskey glass. The few new technologies introduced are viewed with a mixture of awe and…

#HightailTherapy: day two deliveries

Our campaign celebrating the ad, marketing and creative professionals working to keep their clients happy continues. Below are some #HightailTherapy deliveries that we made on day two. Don’t forget to share your agency’s story to be in with a chance of winning one of today’s deliveries. Reliabubble new car  Creative…