Every Friday we round up some of our favorite finds on the web, from illustrations and videos to fonts and photography. This week, we looked at creative word marks by some very talented designers.
Welcome to the new school
Pentagram is the world’s largest independent design consultancy with offices all around the world. In working with The New School, they were tasked with establishing an iconic brand for the university as a whole, while also setting apart their different schools, institutes and programs. Check out how they brilliantly used custom typography with three different widths to create a fresh yet flexible word mark.
Jessica Hische is a letterer, illustrator, type designer, and relentless procrastiworker, splitting time between Brooklyn and San Francisco. She was recently approached by Mail Chimp for a logo revision that wasn’t a massive overhaul. After a bit of monkeying around with many small adjustments, she was able to give this word mark what she calls a “classy facelift.”
Coffee is for closers
Turner Duckworth is a design studio based in San Francisco and London that creates iconic visual identities and packaging for consumer brands – they even won a Grammy for rock band Metallica’s logo. In their work for Dripp, a new concept for a coffee shop that sells coffee, ice cream and other crafted treats, they developed a solution inspired by the past but with a modern attitude. Click here to see how they came up with a classic script that looks like it’s on the point of melting.
Have you seen any creative word marks you’d like to share? Add your links in the comments section below.
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