Productivity.
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The hidden costs of a broken creative process (infographic)
Hightail’s COO Mike Trigg recently presented an Adweek webinar on how much a broken creative process can cost a business in terms of wasting expensive resources and missed revenue opportunities. The topic sparked a lot of conversation and questions so we decided to capture the key points in this new…
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The hidden costs of a broken creative process
The Hidden Cost of Broken Creative Process from Hightail on Vimeo. Have you ever stopped to think about how that 7th round of creative review is costing you? And I’m not just talking about your out-of-pocket cost for the agency or freelance creatives you’re working with on your campaign. There’s also…
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Creative is complicated (infographic)
Taking a creative idea from concept to completion is never a straightforward journey. This infographic shows just how messy creative collaboration can be and how Hightail simplifies the process. For more information on how Hightail can enhance creative collaboration at your marketing organization, visit www.hightail.com.
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4 things successful people do in the morning (and one they avoid)
While you don’t have to be a morning person to be a successful entrepreneur or political powerhouse – UK wartime prime minister Winston Churchill famously started the day with a cigar and whiskey – the evidence suggests that it does help. We took a look at the morning rituals of…
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Visual resonance: 4 ways to make the most of your social graphics
It’s a well-established fact that images power greater social engagement. For example, posts with photos receive 53% more likes on Facebook than those without. But if everyone is using the power of visuals on social media, how do you stand out? We asked Skyler Crabill, Digital Strategist at marketing agency, Epicosity, for…
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Take your workflow back to school
Now that the kids are all back at school and reinstalled in their daily educational routine, you should consider some opportunities for your own development. September is fast becoming the new New Year – a time where people’s thoughts turn to improving how they work. Now that the hazy days of summer…
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The agency game: eight ways to leave your vendor
“It’s not you, it’s me.” “I’ve met someone else.” “I just need some space.” Breaking up is never easy but sometimes it needs to be done. If a relationship isn’t working out, remaining together isn’t healthy for either party. Only by admitting that things have soured and ending the affair…
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The agency game: 10 tips for working with agencies
So far in The agency game, I’ve provided reasons why your business should consider working with an agency and then some tips on choosing the right one for you. If you’ve now gone and hired an agency, congratulations. The hard work has only just begun. Despite the romantic ideal of…
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Blue sky thinking with your feet on the ground
One of the standard guidelines for brainstorming is that there are no bad ideas in a brainstorm. The objective of this principle is to encourage out-of-the-box thinking and ensure that each suggestion is adequately explored without being dismissed too quickly. Yet how many times have you left a brainstorm with…
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The agency game: Six tips for choosing an agency
In part one of The agency game, I showed you why you should consider working with a creative agency. Now it’s time to find out how to choose the right agency for you. To renew the relationship analogy, this is the part where I advise you on how to pick…
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Four methods for mastering multitasking
In a recent survey conducted by Hightail, we discovered that only 16% of respondents work on a single project at a time. Everyone else is juggling multiple projects with nearly 40% working on four or more. Multitasking is the norm for most of us, but is it effective? Multitasking means switching…
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Put on a show: four tips for presenting your work
During the process of rebranding as Hightail, we worked with creative agency, Siegel+Gale, to replace our outdated moniker, YouSendIt. The agency has been responsible for changing Master Charge to MasterCard and named the BlackBerry, so we knew we were in good hands. After much research and discussion, a meeting was…
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Learn how to create brand systems with Skillshare
How does a great logo or brand system come to be? That’s a question we decided to explore with the help of two fantastic Philadelphia-based designers for a new Skillshare class. Skillshare is an online educational resource that is helping more than one million people learn new creative skills from…
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Eight tips for beating deadlines
In a recent survey of creative professionals conducted by Hightail, we found that an astonishing 34% of people had missed a deadline in the past 12 months. Yet this figure is not that remarkable when you consider how complex creative projects are these days. To make an impact in today’s…
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