Category: Opinion

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Three key shifts in the design industry

This article was originally published in Computer Arts. Fred Deakin is Professor of Digital Arts at University of the Arts, London and runs Collabology, an experimental educational initiative that readies students for working in the creative industry by encouraging greater collaboration. He outlines three key shifts happening in the design…

Five secrets to making your startup go viral

An amended version of this post was originally published on Entrepreneur.com. When Facebook paid around US$16 billion for mobile messaging service WhatsApp, people were stunned by the sky-high valuation. But what’s even more remarkable about WhatsApp is that it reached 450 million monthly users “without investing a penny in marketing”….

Nine reasons why your designs should start with a sketch

An amended version of this post was originally published on the ocreations blog. Founder and president of Pittsburgh-based design firm ocreations and Hightail user, Shawn O’Mara tells us why the pencil thumbnail sketch still has a place in the fast-paced world of digital design. I have been in the field…

Go guerrilla! Five unorthodox ways to market your brand

An amended version of this post was originally published by Entrepreneur. Before a million pails of cold water brought the disease to global attention, many people had never heard of amyotrophic lateral sclerosis, or ALS. But after a summer of ice bucket challenges, the devastating motor neuron disorder now has an…

The fight for the mobile home screen

Somrat Niyogi is CEO of Stitch, creators of a mobile email app aimed at sales people. Stitch lets you track sent emails, connect with services like Hightail, and create message templates for quick communication on the go. Mobile and tablets have inexorably changed the way we work. In the next…

Storage Wars: Attack on the Clones

An amended version of this post was originally published at Information Week. In the same year that production will begin on a new Star Wars movie, a different type of battle will rage in a cloud far, far away. 2014 is set to be a landmark year for the file storage…

The Snowden Effect: who controls my data?

An amended version of this post was originally published at Information Week. Last month, Reuters reported that U.S. tech firms doing business in China—including Cisco and IBM—had experienced significant declines in sales. Several industry analysts suggested that the “Snowden Effect”—the cascade of events and reports that followed Edward Snowden’s leaks…

The “cloud” is dead, long live the cloud

This post was originally posted in the Huffington Post. Two young fish are swimming along when an older fish passes and says, “G’morning, how’s the water?” The pair continues swimming then one turns to the other and says, “what the heck is water?” I always think of this joke when I…

Know the cloud’s table stakes before going all-in

In business, as in poker, table stakes are the value you bring that allows you to play the game. They are the features and experiences that services must offer customers to even be considered relevant. As a relatively new industry, online file sharing and storage services have so far been…

New survey highlights the perils of getting boxed-in

New data from a survey of more than 250 enterprise IT admins found that nearly one-third of businesses have permanently lost important files simply because they were unable to find them. According to this Osterman Research survey that we commissioned, 89% of businesses spend at least 30 minutes a day…

Five ways the cloud will change your professional life in 2014

This post was originally posted in the Huffington Post. If 2013 was the year in which we finally understood the cloud, this year will be all about making the most of storing and sharing files online. As a professional user of a file sharing service, now is the time to…

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