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Four creative process tools for the right-brain marketer

This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…

The importance of creative feedback to your business

The right approach to creative feedback can deepen relationships between makers and stakeholders and take a piece of work from good to great. The best feedback happens at the right moment, at the right level, and in the right way, and it allows a designer, filmmaker, writer or artist to…

Genius loves company: Four ways to cultivate creative collaboration

An amended version of this article was originally published in Entrepreneur. The world is obsessed with lone geniuses. We admire the outstanding talent of an artist, present the Nobel Prize to an individual scientist, laud a visionary CEO and revere the lead singer while paying scant attention to the band…

How to handle clients …by a client

Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…

Why email kills creativity

As a marketer most of my career, I’ve been involved in countless creative projects. From web sites and logo designs to TV commercials and 3D animation, I’ve done it. Every day I have ad creative to review or a demo video to approve, a conversation about a website design that…

Don’t ask, “Is it a product or a feature?” Build solutions.

An amended version of this article was originally published in Entrepreneur. “That’s just a feature.” Most entrepreneurs will have heard this criticism of their new idea. It’s the ultimate dismissal – an indictment that the idea is too lightweight to stand on its own and will ultimately be subsumed into…

Seven ways to establish a frugal corporate culture

The popular perception of Silicon Valley is a world of Google-sized perks and “unicorn”-fueled excess, where companies spend lavishly in the name of (often imaginary) growth. But it’s gradually becoming fashionable at more and more venture-backed tech companies to rein in expenses. At my company, Hightail, the transition to this more…

Nine business books that will change the way you think

With so many ways to sharpen your business brain just a click away, business books can seem archaic when compared to blog posts, webinars and Ted Talk videos. But we tend to consume digital content in bite-sizes before jumping back into our next task or meeting. Spending time with a book allows you to immerse yourself fully in…

Three common advertising myths debunked

An amended version of this post was originally published on the BIGEYE blog. Justin Ramb – founder and CEO of Orlando-based advertising and marketing agency BIGEYE – debunks three common advertising myths. Fact versus fiction. Fairytale versus reality. With an influx of industry buzzwords, tales of lore, and books, blogs, and the…

Trashing the desktop metaphor

Desktop. Trash can. Folder. Document. For more than 40 years, office-related metaphors have been central to our digital experience. But when you think about the fact that the designs, illustrations and videos you create on your computer are treated as “files”, the system begins to feel very outdated. It’s optimized…

Tear down this collaboration firewall

Most people had probably never heard of a firewall until the day their company network stopped them from visiting a website. That was back when the web—with its news sites, social networks and games—was seen as the ultimate productivity drain. These days we are genuinely reliant on the internet in…

Five creative process tools for the right-brain marketer

19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the power of advertising, this pioneer of modern marketing was also enough of realist…

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