Category: Opinion

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4 reasons why Hightail matters to IT departments

When I’m talking to people about how Hightail can help their business be more effective, I’m typically having conversations with marketers and creative teams who want to ensure they’re in position to meet the growing demands of creating content. But at most points in a software purchase, IT departments are...

The 3Cs of goal planning (tweetstorm)

When I started thinking about my 2017 business goals, I decided to review the best research and reports from the previous 12 months. This would give me an overview of trends to expect over the coming year and guide my goal planning. Click here to read my full post on the topic and...

How the Communicator’s Dilemma made a Slacklash inevitable

With 2.7 million daily users and a $3.8 billion valuation, Slack is one of the most celebrated communication tools and tech companies of the past few years. But more recently an increasing segment of its early adopters have turned against the service, starting a so-called “Slacklash”. To understand this turnaround in...

We need tech purpose-built for creative review

In parts 1 & 2 of my trilogy on the power of creative in content marketing, I've examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it's time to look...

Time for tech to play a role in the creative process

Yesterday I looked at how marketers too often focus time and energy on their relatively new automation and analytics tools to the exclusion of creative. Yet, it’s the latter – especially when you consider the power of visual content – that ultimately attracts and persuades the audiences our current marketing...

Forge on purpose, focus and teamwork

“An investment in knowledge always pays the best interest.” Benjamin Franklin Do you ever ask yourself “What impact do you want to make?” or “What’s viable to learn something?”. These were some of the questions that challenged very engaged UX and product designers at the FORGE 2016 Conference at the…

5 tips for digital designers (from a writer)

Earlier this month, Hightail and Scripted partnered up to have a little debate about whether copy or design should take the lead when building websites and other digital projects. The real correct answer, as anyone who works on projects like these will know, is teamwork and collaboration, which beat out…

Design vs. copy: the great debate

Which comes first in digital content creation: wireframe or word doc? Should design lead the way when you’re creating a website, landing page or other digital experience? Or should the wordsmiths craft the content for the design to work around? We’ve teamed up with our friends at Scripted to reopen…

Tearing up the paper paradigm

This is an updated version of this post, originally published in July 2015 Desktop. Document. Folder. Trash can. For more than 40 years, office-related metaphors have been central to our digital experience. This paper paradigm was popularized by the Xerox Star in 1981 and served the purpose of providing novice home…

Sharing a file is just the beginning of something great

Creative collaboration is a form of everyday magic. It’s what happens when marketers and creative teams come together to bring ideas to life then refine, improve and approve them until they’ve created content the world will want to see. What starts as a spark in someone’s imagination becomes real as…

What content marketers need to enhance collaboration

An amended version of this article was originally published on LinkedIn Marketing is one of the most collaborative and social functions in business. We have a myriad of external partners and vendors with whom we actively create and refine the written and visual content that comprises our programs and campaigns….

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