Category: Creative

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What do clients really want from their agencies?

As the trend of clients bringing creative work in-house continues to escalate, agencies are realizing the need to rethink their pitches. In a recent Content Marketing Institute webinar sponsored by OpenText Hightail, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute offered up some assistance with…

Bring your clients, employees and creative processes together

TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…

Why successful teams need producers, not just project managers

When it comes to version control issues, sloppy mistakes and deadlines that keep slipping through the cracks during creative projects, Michelle Kinsman, a true producer at heart and an executive director of production and operations, says that you really need to ask the tough questions: Did you really understand what…

Why use content collaboration?

Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…

Teamwork makes the dream work

Co-Produced: Stories about award-winning campaign ideas and the teamwork that brought them to life. Since a young age, I've been obsessed with studying creative marketing and the Agency A lists. Super Bowl Sundays were spent with friends calling out which agency produced what spot that was currently on-air. One could...

Behind the curtain of video collaboration: Part 1

As we frequently acknowledge here at Hightail, creative content is a major driver of engagement and growth. So naturally we ourselves are always looking to expand our content library, especially with powerful video material. Having produced a batch of demo and how-to videos recently, we wanted to take a more creative approach on...

Friday’s favorite things: July 29th

Every Friday we round up some of our favorite finds on the web, from illustrations and videos to fonts and photography. This week we focused on the phenomenon that is adult coloring books. It’s the end of the world and we color it Minnesota-based writer, artist and self-proclaimed “coloring book…

Friday’s favorite things: July 22nd

Every Friday we round up some of our favorite finds on the web, from illustrations and videos to fonts and photography. This week we enjoyed brilliant business card designs. Show your bones UK-based illustrator and character designer Aaron Miller makes himself – and his insides – the subject for his…

Friday’s favorite things: July 15th

Every Friday we round up some of our favorite finds on the web, from illustrations and videos to fonts and photography. This week we enjoyed some fabulous fashion illustrations. Suits you sir UK-based illustrator Scott W Mason often experiments with a mix of photography and illustration in his fashion work….

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