Category: Content marketing

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This week in content marketing: making collaboration work

If (like Hightail) you had a holiday party last night, you may be feeling a little delicate this Friday. Which means it’s a good time to curl up with your device and check out three of our favorite content marketing reads from this week. Make collaboration great again Project management app Workflow...

This week in content marketing: the state of social

It's Friday and after as another week of getting stuff done draws to a close, you might find yourself with a little time to catch up on some of the latest industry insights. Here are our three recommended Friday reads. Design it yourself Like most marketers, you’re probably under pressure...

Not enough time for content marketing? Here’s what to do.

In the recent Content Marketing Institute (CMI) discussion that I hosted, the panel debated why nearly half of the marketers surveyed by CMI said they weren’t spending enough time on content marketing. Here's how our panel of marketing leaders suggest solving this problem. Focus on quality Amanda Todorovich from Cleveland Clinic...

Advance to go: 12 steps to taking your content further

Any marketer will tell you that content is a crucial part of a solid marketing strategy. What they might not add is that producing a steady stream of blog posts, videos, white papers, infographics and more is an endless, daily grind that can crush the spirit, invention and productivity of...

2017 content marketing goals: give people what they want

I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…

The power of creative in content marketing

One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table….

Why the best content marketers are creating videos

I was recently blown away to learn that one of Hightail’s customers, a relatively small agency, was producing more than 100 videos this year for their client. Video content is now, indisputably, a cornerstone of great marketing. Animoto’s 2016 Social Video Marketing and Advertising Forecast – a report based on a survey…

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