Category: Content marketing

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Advance to go: 12 steps to taking your content further

Any marketer will tell you that content is a crucial part of a solid marketing strategy. What they might not add is that producing a steady stream of blog posts, videos, white papers, infographics and more is an endless, daily grind that can crush the spirit, invention and productivity of...

2017 content marketing goals: give people what they want

I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…

The power of creative in content marketing

One of the biggest mistakes I see marketers making today is focusing their already limited resources, time and energy on data and segmentation to the exclusion of creative. This is a mistake because creative is a critical part of your content marketing and needs an equal seat at the table….

Why the best content marketers are creating videos

I was recently blown away to learn that one of Hightail’s customers, a relatively small agency, was producing more than 100 videos this year for their client. Video content is now, indisputably, a cornerstone of great marketing. Animoto’s 2016 Social Video Marketing and Advertising Forecast – a report based on a survey…

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