Category: Content marketing

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Visual content is…everyday

Yesterday we explored the power of visual content and how it helps content marketers. For example, 78% of B2C marketers surveyed by CMI can demonstrate how content marketing has increased audience engagement. And that's why nearly half will increase their content marketing budgets this year. For the most successful organizations,...

Visual content is…powerful

According to a recent report from CMI, 86% of B2C marketers use content marketing. They do it because it works in terms of increasing audience engagement and creating new sales leads. No wonder 73% plan to increase how much content they create this year. The most widely used content marketing...

This week in content marketing: visuals appeal

In a week of dodgy dossiers and accusations of “FAKE NEWS”, we looked elsewhere for our intelligence, including these three articles on using visuals in content marketing Stat attack Venngage is an infographics creation app so you’d expect them to be good at presenting data in a visually appealing way....

3 ways to break the content marketing bottleneck

Automation and analytics tools allow marketers to deliver highly personalized, relevant content to hundreds of audience segments simultaneously. But this enormous opportunity creates huge pressure for creative teams, who need to develop more content ideas and variations without sacrificing quality. Ultimately the power of your MarTech tools is constrained by your...

Our top 6 content marketing bylines of 2016

This blog isn’t the only outlet for Hightail’s leaders to voice their opinions. Throughout 2016 we’ve been busy writing for a variety of publications, including Entrepreneur, Social Media Today and Chief Marketer. Here are six of our favorite content marketing bylines from the year.  1. Genius loves company All the...

This week in content marketing: 2017 predictions

"So here it is, Merry Christmas. Everybody's having fun. Look to the future now, it's only just begun." Like 70s glam rockers Slade, we're here to wish you a happy holiday and to look to the future with three of the best 2017 content marketing predictions we read this week. Redefining...

This week in content marketing: digital marketing maturity

You've probably spent every spare moment this past week frantically shopping for gifts, so we recommend taking a break from all that hard work and catching up with three of this week's essential content marketing reads. Content marketing grows up Research and consulting firm Altimeter released an interesting report on...

This week in content marketing: making collaboration work

If (like Hightail) you had a holiday party last night, you may be feeling a little delicate this Friday. Which means it’s a good time to curl up with your device and check out three of our favorite content marketing reads from this week. Make collaboration great again Project management app Workflow...

This week in content marketing: the state of social

It's Friday and after as another week of getting stuff done draws to a close, you might find yourself with a little time to catch up on some of the latest industry insights. Here are our three recommended Friday reads. Design it yourself Like most marketers, you’re probably under pressure...

Not enough time for content marketing? Here’s what to do.

In the recent Content Marketing Institute (CMI) discussion that I hosted, the panel debated why nearly half of the marketers surveyed by CMI said they weren’t spending enough time on content marketing. Here's how our panel of marketing leaders suggest solving this problem. Focus on quality Amanda Todorovich from Cleveland Clinic...

Advance to go: 12 steps to taking your content further

Any marketer will tell you that content is a crucial part of a solid marketing strategy. What they might not add is that producing a steady stream of blog posts, videos, white papers, infographics and more is an endless, daily grind that can crush the spirit, invention and productivity of...

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