Content marketing.

  • Photo of How to collaborate across individuals and teams in Hightail

    How to collaborate across individuals and teams in Hightail

    These days, creative teams can be pretty complex. It’s common to see senior and junior team members, internal and external stakeholders, third-party vendors and contingent workers all working together on the same project. The good news is that Hightail is built for collaboration, no matter what the makeup of your…

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  • Photo of The 4 pillars of creative content collaboration

    The 4 pillars of creative content collaboration

    In order for creative collaboration to be effective, you have to put the right building blocks in place from the beginning – so that everything won’t come tumbling down later on! Two building blocks are the most important of all: people and the right allocation of tools and other resources. It…

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  • Photo of Why Use Content Collaboration?

    Why Use Content Collaboration?

    The makeup of creative teams has changed. Remote or hybrid work is the “new normal” – meaning many teams nowadays are distributed by default. And teams comprising full-time employees, contingent workers and third-party service providers are now commonplace. Because of this, content collaboration is more important than ever to the…

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  • Photo of Remote collaboration built for creatives

    Remote collaboration built for creatives

    Keep your teams organized. Manage creative projects with tools made for visual content. Start a project to manage creative assets, feedback, decisions and approvals in one place. That’s the power of Hightail.

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  • Photo of The 6-Steps Creatives Use to Collaborate Remotely

    The 6-Steps Creatives Use to Collaborate Remotely

    The last two years accelerated our move to hybrid work, but that’s not when remote collaboration started. With a growing reliance on digital tools, we’ve been working together across vast distances for a number of years. But some creatives still use collaboration methods best suited for in-person offices. That means…

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  • Photo of 5 ways our Adobe extension cuts down on distractions

    5 ways our Adobe extension cuts down on distractions

    Stay in the zone with our Adobe extensions Creatives know that it’s all about getting into the fabled ‘zone.’ We all have different strategies for it – some of us block off our calendars, some of us jam to our favorite playlists and some of us pray to the creative…

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  • Photo of Three factors to address for a resilient content marketing strategy

    Three factors to address for a resilient content marketing strategy

    The right marketing messaging can make or break a brand these days. Consumers have so much information at their fingertips that can help them decide if, how, when and where they should buy a product. And B2B buyers have become empowered in much the same way, according to Dean Davison,…

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  • Photo of 5 steps to create videos on your smartphone

    5 steps to create videos on your smartphone

    Consumers consider branded video to be among the most memorable types of content posted by companies, according to a recent report from HubSpot.  And while 54 percent of the consumers in the report would like to see even more video content from brands or businesses, the report points out: “The…

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  • Photo of What is content ideation? A friendly guide for beginners

    What is content ideation? A friendly guide for beginners

    If you keep up with the latest concepts in creating content, you might have recently come across the term “content ideation”—but it’s not always clear what exactly that is. A short definition is that it is the process of identifying which topics are relevant and would resonate with your target…

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  • Photo of 7 free resources for creative and marketing teams

    7 free resources for creative and marketing teams

    Producing more content with fewer resources is, unfortunately, a common problem for today’s marketer. In a recent survey fielded with Digiday, we found that 82% of marketers have somewhat fewer resources than necessary to meet the demands of creative asset production. Meanwhile, 88% of marketers said that demands for creative…

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  • Photo of Blending in with your new clients

    Blending in with your new clients

    You’re a freelancer. An expert in your own domain. You’re your own boss. But you’re also solely responsible for your reputation and recurring revenue. You can be happy as a clam (and successful) simply providing the services you’ve specialized in. Or, you can be a step above the other freelancers…

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  • Photo of Epicosity beats the Flu Bug with a campaign to promote vaccination awareness

    Epicosity beats the Flu Bug with a campaign to promote vaccination awareness

    In 2018, Epicosity – an integrated marketing and advertising agency in Sioux Falls, South Dakota – was tasked with developing the annual influenza vaccination awareness campaign for the South Dakota Department of Health. The South Dakota Department of Health is a nonprofit government organization that delivers a wide range of…

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  • Photo of 6 essential ingredients to get people talking about your brand

    6 essential ingredients to get people talking about your brand

    In today’s hypercompetitive marketplace, designing superior customer experiences has become a business imperative for brands as they fight for a share of our minds and our wallets. In times where the traditional mix of quality products, competitive prices and advertising are table stakes, brands increasingly focus on customer experience as…

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  • Photo of Why collaborating on creative content needs the right building blocks

    Why collaborating on creative content needs the right building blocks

    Just like any important structure, creative collaboration relies on having the right building blocks in place—or everything will come tumbling to the ground. There are two key building blocks that are important to ensure a sturdy creative collaboration foundation: people and the right allocation of tools and other resources. Yet…

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  • Photo of How to find your creative flow in four simple steps

    How to find your creative flow in four simple steps

    For many creative people, it’s often challenging and sometimes even elusive to achieve that feeling of “flow,” which psychologist Mihaly Csikszentmihalyi describes as being “so involved in an activity that nothing else seems to matter; the experience is so enjoyable that people will continue to do it even at great cost,…

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