Category: Content marketing

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This week in content marketing: comic relief

We’ve just been turned on to the Marketoonist, aka marketer Tom Fishburne, who also draws very funny cartoons satirizing the latest marketing trends. Like all great satire, a huge dollop of truth and insight lies behind the over-the-top humor of Tom’s cartoons. Here are three of our favorites. Content overload...

This week in content marketing: thinking about teams

This week -- inspired by our new Team View feature -- we've been thinking a lot about teams and how to help them work together well. Going Pro Sara Critchfield – founding editor of media site Upworthy.com – acknowledges that while most managers want employees to be curious and experimental,...

This week in content marketing: content concerns

Time to examine what keeps marketers and their creative teams up at night. But don’t worry, there’s an antidote to all this anxiety in the end. It’s the wrong content According to eMarketer, a major theme of the content marketing sessions at this week’s Social Media Week conference is whether...

This week in content marketing: collaboration is a must-have

This week, sit back and be amazed as we segue neatly from industry analysis and budgets to Michelangelo and Beyonce. What makes a great digital marketing hub Earlier this month, technology research firm Gartner released one of its famous magic quadrants. This analysis focused on digital marketing hubs, which require four...

Goat rodeo or GANTT chart: 5 tips for better creative content

The myth that the creative process happens in a smooth linear fashion is appealing to project managers and heads of marketing. That creative content happens thanks to the single-minded toil and ingenuity of an inspired designer, writer, illustrator or other such right-brain maker fits with the left-brain desire to capture processes in spreadsheets...

This week in content marketing: let’s get visual

I wanna get visual…Apologies for allowing Olivia Newton John’s searingly pink leggings to burn a hole in your retinas, but it’s just our way of telling you that we’re looking at design and image-related themes in this week's content marketing round-up. Buy design It’s a modern truism that businesses are...

Content marketing is major challenge, says Marketo report

Marketing automation service Marketo recently surveyed more than a thousand of its North American customers and used the findings to deliver a benchmark report on the state of marketing in 2017. Content emerged as one of top challenges facing global marketing, especially for enterprise organizations for who it ranked as...

A content marketing bottleneck is costing your business

Today’s automation and analytics technology provides marketers with the unprecedented to deliver highly personalized experiences to customers across a range of channels, all while measuring ROI down to the penny. However, this wonderful gift for marketers has created a new problem for their creative teams, who now must generate enough...

This week in content marketing: creative change

It’s still January so the 2017 predictions keep rolling in. Let’s take one more look at what the next 11 months may hold for marketers. Creativity will rule Marketing Daily makes a bold claim for the role of creativity in 2017. Noting that CMOs are becoming primary drivers of revenue...

This week in content marketing: follow the leader

On the day that America inaugurates its 45th president, we explore the latest leadership ideas and strategies. Ask the right questions Writing for Harvard Business Review, consultant and coach Lisa Lai explores what it means for business leaders to “be strategic”. She believes the most critical part is how strategic...

Visual content is…hard

So far we've seen why visual content is powerful and how the most successful businesses do it everyday. But there is a reason why not every organization is getting the most from its content marketing. Marketers may know that they should be using visual content to get the best results,...

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