Category: Content marketing

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This week in content marketing: social CEOs

This week in content marketing, we examine why it’s just as important for a company’s CEO to be socially active and how new social CEOs can do it well. CE-Social According to founder of Inspired HR, Debby Carreau, too many business leaders limit their social activity to LinkedIn. But as...

This week in content marketing: agency life

This week in content marketing, we check in on the latest with ad agencies and find the agency world is never too far from controversy. Creatives killed the agency star Every agency has account managers right? The client/agency relationship just doesn't work without them. Not according to Austin ad agency,...

This week in content marketing: automation for the people

Automation is one of the key tenants of modern marketing but remains a source of untapped potential for many marketers. This week in content marketing, we examine why. Implementation issues Why are so many organizations not seeing the accelerated revenue and improved ROI promised by their automation tool vendors? In...

Welcome to CreativeLand. Population: Too many.

How would you describe the creative process? Our favorite way of thinking about it is to compare how teams develop, review and improve visual content to one of our favorite childhood board games, Chutes & Ladders. Your project can be proceeding at a slow and steady pace when a breakthrough idea or...

4 secrets to social video success

Co-founder and Creative Partner of Social Motion Media, Mark Glover Masterson shares his 4 tips for bringing the benefits of social video to your brand. 80% of content marketers say that videos published on Facebook, Instagram and Twitter have directly impacted their business. I see this impact every day when my...

This week in content marketing: alternative workflows

Content marketing is in iconoclast mode this week with a trio of articles tearing down standard creative processes and productivity techniques. Multitasking madness We’ve known for a while that multitasking isn’t as productive as was originally thought. But now scientists believe that it actually damages the brain and recommend that...

This week in content marketing: the land of pod

Earbuds at the ready. This week, we check out the best podcasts for marketing and creative inspiration, which highlights the continuing power of audio content. (And if you want to see how Hightail helps teams collaborate on music and audio files, watch this video.) Inspiration for influencers Where do the...

This week in content marketing: comic relief

We’ve just been turned on to the Marketoonist, aka marketer Tom Fishburne, who also draws very funny cartoons satirizing the latest marketing trends. Like all great satire, a huge dollop of truth and insight lies behind the over-the-top humor of Tom’s cartoons. Here are three of our favorites. Content overload...

This week in content marketing: thinking about teams

This week -- inspired by our new Team View feature -- we've been thinking a lot about teams and how to help them work together well. Going Pro Sara Critchfield – founding editor of media site Upworthy.com – acknowledges that while most managers want employees to be curious and experimental,...

This week in content marketing: content concerns

Time to examine what keeps marketers and their creative teams up at night. But don’t worry, there’s an antidote to all this anxiety in the end. It’s the wrong content According to eMarketer, a major theme of the content marketing sessions at this week’s Social Media Week conference is whether...

This week in content marketing: collaboration is a must-have

This week, sit back and be amazed as we segue neatly from industry analysis and budgets to Michelangelo and Beyonce. What makes a great digital marketing hub Earlier this month, technology research firm Gartner released one of its famous magic quadrants. This analysis focused on digital marketing hubs, which require four...

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