Category: Content marketing

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This week in content marketing: brainstorm warning

This week in content marketing, we examine why many people feel the traditional brainstorm doesn't work and look at some alternatives for generating new ideas. Brainstorming doesn’t work According to psychologist and marketer, Art Markman, studies show that the traditional brainstorm method of getting everyone in a room to come...

This week in content marketing: Digiday award winners

This week in content marketing, we share our favorite winners from this week’s Digiday Content Marketing Awards. Best in show HP and creative agency Giant Spoon not only picked up the Best Branded Content Series award for their online video series, The Wolf, the campaign also won Digiday’s Best in...

MarTech: the next generation

Ryan Koonce is the CEO of growth marketing agency Mammoth Growth, who examines the rise of marketing technology and explores why creative collaboration tools are the next generation of martech.  Each year since 2011, marketing technology blog, ChiefMarTech has published an infographic featuring all the available marketing technology solutions. It began with a...

This week in content marketing: encouraging creativity

This week in content marketing, we explore the latest insights on getting better at being creative. Creative intent Marketer and writer Larry Robertson acknowledges the benefits of martech tools like analytics and automation. But when Ad Age asked him what really drives innovation in marketing, Robertson said, “it’s creativity, without...

6 ways to energize your content marketing team

73% of businesses will produce more original content this coming year, even though half only have small content marketing teams. Boosting team size is an expensive solution, so how do you ensure your content team has the time and energy to continue churning out high quality, relevant content? The key to...

This week in content marketing: survey summaries

This week in content marketing, we check out how the media reported the results of our state of creative collaboration survey. The creative crush   Douglas Karr from The MarTech Blog noted the increasing need to create compelling content saying that “search algorithms require it, social networks thrive on it...

This week in content marketing: social CEOs

This week in content marketing, we examine why it’s just as important for a company’s CEO to be socially active and how new social CEOs can do it well. CE-Social According to founder of Inspired HR, Debby Carreau, too many business leaders limit their social activity to LinkedIn. But as...

This week in content marketing: agency life

This week in content marketing, we check in on the latest with ad agencies and find the agency world is never too far from controversy. Creatives killed the agency star Every agency has account managers right? The client/agency relationship just doesn't work without them. Not according to Austin ad agency,...

This week in content marketing: automation for the people

Automation is one of the key tenants of modern marketing but remains a source of untapped potential for many marketers. This week in content marketing, we examine why. Implementation issues Why are so many organizations not seeing the accelerated revenue and improved ROI promised by their automation tool vendors? In...

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