Author: Mike Trigg

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Five reasons why projects fail

An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…

Five creative process tools for the right-brain marketer

19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the power of advertising, this pioneer of modern marketing was also enough of realist…

Privacy policy update: April 2015

We recently made a few small updates to our Privacy Policy page to finalize our APEC certification and want to ensure you are aware of what’s changed.  APEC certification requires posting of TRUSTe’s APEC seal code on our privacy policy page. That code has now been added and our “last updated” date…

Five secrets to making your startup go viral

An amended version of this post was originally published on Entrepreneur.com. When Facebook paid around US$16 billion for mobile messaging service WhatsApp, people were stunned by the sky-high valuation. But what’s even more remarkable about WhatsApp is that it reached 450 million monthly users “without investing a penny in marketing”….

Go guerrilla! Five unorthodox ways to market your brand

An amended version of this post was originally published by Entrepreneur. Before a million pails of cold water brought the disease to global attention, many people had never heard of amyotrophic lateral sclerosis, or ALS. But after a summer of ice bucket challenges, the devastating motor neuron disorder now has an…

Privacy policy update

We recently updated our Privacy Policy and want to ensure you are aware of what’s changed. You can find the full policy here, while this post highlights what’s new and different. Certifications Hightail is now certified by Asia Pacific Economic Cooperation Cross Border Privacy Rules System, but now that we’re buddies we…

Day one of building a new brand

To say that I’ve been thinking a lot about branding lately is something of an understatement. From the moment I joined the company, the idea of changing YouSendIt’s name has been the subject of much deliberation and discussion. After all, changing the name of a well-known service used by over…

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