Author: Mike Trigg

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A content marketing bottleneck is costing your business

Today’s automation and analytics technology provides marketers with the unprecedented to deliver highly personalized experiences to customers across a range of channels, all while measuring ROI down to the penny. However, this wonderful gift for marketers has created a new problem for their creative teams, who now must generate enough...

The 3Cs of goal planning (tweetstorm)

When I started thinking about my 2017 business goals, I decided to review the best research and reports from the previous 12 months. This would give me an overview of trends to expect over the coming year and guide my goal planning. Click here to read my full post on the topic and...

How the Communicator’s Dilemma made a Slacklash inevitable

With 2.7 million daily users and a $3.8 billion valuation, Slack is one of the most celebrated communication tools and tech companies of the past few years. But more recently an increasing segment of its early adopters have turned against the service, starting a so-called “Slacklash”. To understand this turnaround in...

The hidden costs of a broken creative process

The Hidden Cost of Broken Creative Process from Hightail on Vimeo. Have you ever stopped to think about how that 7th round of creative review is costing you? And I’m not just talking about your out-of-pocket cost for the agency or freelance creatives you’re working with on your campaign. There’s also…

Hightail Terms of Service update: September 2016

Woo…hoo. A Terms of Service update, how exciting…am I right? Guys? Guys? Where did everyone go? OK, we get that nobody is very interested in reading Terms of Service agreements but because this stuff does matter, we wanted to let you know about our recent update (the full text is…

Sharing a file is just the beginning of something great

Creative collaboration is a form of everyday magic. It’s what happens when marketers and creative teams come together to bring ideas to life then refine, improve and approve them until they’ve created content the world will want to see. What starts as a spark in someone’s imagination becomes real as…

Four creative process tools for the right-brain marketer

This is an updated version of this post, originally published in April 2015 19th century department store tycoon John Wanamaker is credited with inventing the money-back guarantee, hiring the first full-time copywriter and being the first retailer to realize the power of full-page newspaper ads. Despite his belief in the…

Genius loves company: Four ways to cultivate creative collaboration

An amended version of this article was originally published in Entrepreneur. The world is obsessed with lone geniuses. We admire the outstanding talent of an artist, present the Nobel Prize to an individual scientist, laud a visionary CEO and revere the lead singer while paying scant attention to the band…

How to handle clients …by a client

Clients are a pain. Demanding, deluded, irrational, ignorant, unreasonable, unrealistic and, above all, convinced of their primary importance in the schedules of your agency. I should know. I am one. As head of marketing for Hightail and a founder of several startups, I’ve spent most of my career partnering with…

Why email kills creativity

As a marketer most of my career, I’ve been involved in countless creative projects. From web sites and logo designs to TV commercials and 3D animation, I’ve done it. Every day I have ad creative to review or a demo video to approve, a conversation about a website design that…

Don’t ask, “Is it a product or a feature?” Build solutions.

An amended version of this article was originally published in Entrepreneur. “That’s just a feature.” Most entrepreneurs will have heard this criticism of their new idea. It’s the ultimate dismissal – an indictment that the idea is too lightweight to stand on its own and will ultimately be subsumed into…

Five reasons why projects fail

An amended version of this article was originally published in Entrepreneur. As a founder of multiple startups and current COO of Hightail, I’ve led many projects, from launching new websites to rebranding a multi-billion dollar global company. While I’ve had some great wins, I don’t mind admitting that there have…

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