Author: Liana Tallarico

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Blue sky thinking with your feet on the ground

One of the standard guidelines for brainstorming is that there are no bad ideas in a brainstorm. The objective of this principle is to encourage out-of-the-box thinking and ensure that each suggestion is adequately explored without being dismissed too quickly. Yet how many times have you left a brainstorm with…

Tool tips with Liana Tallarico

Tool tips is a regular series where Hightail employees share their life’s most essential apps, online services and websites. Next up is Senior Lead Generation Manager, Liana Tallarico. Working tools Balancing the art and science of marketing can sometimes be tricky. A lot of companies practice the use of hypothesis…

The top seven creative collaborations of 2015

2015 has been a great year for collaboration. The worlds of art and commerce have brought together people and brands with idiosyncratic beliefs, talents and perspectives to create amazing music, fashion, movies and more. A great collaboration helps introduce artists and brands to new audiences that may not otherwise have…

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