Author: Liana Tallarico

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TPF Sports is in the business of making fans

Once upon a time (almost exactly a year ago), we interviewed TPF Sports Business Analyst Mark Barlee to hear how the sports services agency cut production times and boosted morale in their first few months with Hightail. Since then, the agency has outlined a process to route creative for review...

Fexy Studios has the right recipe for video reviews

Hightail is built for sharing and collaboration on all file formats. But, sometimes our biggest fans are those who are regularly producing video. Two of those fans are VP & Executive Producer at Fexy Studios, Michael Ketchum, and Media Production Director, Peter Isaza. At Fexy Studios, Michael and his team...

Teamwork makes the dream work

Co-Produced: Stories about award-winning campaign ideas and the teamwork that brought them to life. Since a young age, I've been obsessed with studying creative marketing and the Agency A lists. Super Bowl Sundays were spent with friends calling out which agency produced what spot that was currently on-air. One could...

A peek inside digital agency Fullscreen’s creative process

Working with multimedia files, such as animation, video and stills, can make for a tricky creative process. Fullscreen, a full-service digital agency that works with Entertainment clients such as 20th Century Fox, The Walt Disney Company, NBCUniversal, STX and Pantelion, knows this all too well and has found a process...

Let’s get this project started

Whether you’re a project manager at a creative agency servicing many clients with multi-media formats, or a mean and lean three-person stop-motion production shop, everyone needs a way to keep creative, teams and clients organized. We have customers developing hundreds of assets in flight at any moment with tight deadlines...

Just one more thing…

Approved! approved. Yes. Sure. Go ahead. [Fwd: Creative looks good] Gone are the days of needing a handwritten signature on a creative proof. With a hodgepodge of links, half used project management tools and email being the primary method of moving through the creative process, a formal line of approval...

The creative tool that helped this small team work big

Equify LLC, based in Fort Worth, TX, helps businesses with construction equipment financing, commercial insurance and heavy equipment auctions. We recently spoke with Brian Small, Creative Director, who has been with Equify since 2014 about how they’ve onboarded Hightail to streamline their creative process. Brian Small, Creative Director at Equify...

10 ways Hightail makes it easier to work with your clients

There are many ups and downs in the relationship between an agency and its client. And this isn’t a bad thing. Creating great campaigns and content will often involve tough conversations and creative disagreements. Good clients value this. At a recent advertising event, leading brand executives called on agencies to...

Welcome to CreativeLand. Population: Too many.

How would you describe the creative process? Our favorite way of thinking about it is to compare how teams develop, review and improve visual content to one of our favorite childhood board games, Chutes & Ladders. Your project can be proceeding at a slow and steady pace when a breakthrough idea or...

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