Author: Liana Tallarico

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10 ways Hightail makes it easier to work with your clients

There are many ups and downs in the relationship between an agency and its client. And this isn’t a bad thing. Creating great campaigns and content will often involve tough conversations and creative disagreements. Good clients value this. At a recent advertising event, leading brand executives called on agencies to...

Welcome to CreativeLand. Population: Too many.

How would you describe the creative process? Our favorite way of thinking about it is to compare how teams develop, review and improve visual content to one of our favorite childhood board games, Chutes & Ladders. Your project can be proceeding at a slow and steady pace when a breakthrough idea or...

How HZDG brought consistency to creative reviews

HZDG is an independent, fully integrated creative agency based in Rockville, Maryland. We spoke with Stacey DeOrzio, SVP of Client Relations, and Cary Gilbert, Resource Manager, about working on 80 projects a day and fixing an inconsistent creative review process. HZDG started in graphic design 30 years ago Over the...

CRE8IVE’s catalyst for better collaboration

CRE8IVE is an Australian creative agency, specializing in branding, campaign development and digital design. We spoke with Creative Partner, Alberto Florez about working in print and digital and how Hightail became a catalyst for better collaboration.  We are a creative agency based in Canberra CRE8IVE is currently a team of...

How TPF Group cut production times and boosted morale

TPF Group is a global leader in innovation, product and promotional campaigns. We spoke with Mark Barlee -- Systems and Operations Manager for the company's TPF Sports brand -- about creative communication, how he fixed the client approval process and why Australians like membership clubs. TPF Group is made up...

Content marketing is major challenge, says Marketo report

Marketing automation service Marketo recently surveyed more than a thousand of its North American customers and used the findings to deliver a benchmark report on the state of marketing in 2017. Content emerged as one of top challenges facing global marketing, especially for enterprise organizations for who it ranked as...

Go all-in: ensuring adoption for your new creative process

Image copyright: Alan O'Rourke @ audiencestack.com “You won’t be successful with a collaboration solution until there’s 100% adoption” Evan Shore--Vice President/Creative Systems Manager, Arnold Worldwide My head got a workout nodding to this quote from a panel discussion at the recent Henry Stewart Creative Operations conference in LA. With terabytes...

4 foundations for a winning team (infographic)

I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…

Creative is complicated (infographic)

Taking a creative idea from concept to completion is never a straightforward journey. This infographic shows just how messy creative collaboration can be and how Hightail simplifies the process. For more information on how Hightail can enhance creative collaboration at your marketing organization, visit www.hightail.com.

Forge on purpose, focus and teamwork

“An investment in knowledge always pays the best interest.” Benjamin Franklin Do you ever ask yourself “What impact do you want to make?” or “What’s viable to learn something?”. These were some of the questions that challenged very engaged UX and product designers at the FORGE 2016 Conference at the…

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