Author: Liana Tallarico

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How TPF Group cut production times and boosted morale

TPF Group is a global leader in innovation, product and promotional campaigns. We spoke with Mark Barlee -- Systems and Operations Manager for the company's TPF Sports brand -- about creative communication, how he fixed the client approval process and why Australians like membership clubs. TPF Group is made up...

Content marketing is major challenge, says Marketo report

Marketing automation service Marketo recently surveyed more than a thousand of its North American customers and used the findings to deliver a benchmark report on the state of marketing in 2017. Content emerged as one of top challenges facing global marketing, especially for enterprise organizations for who it ranked as...

Go all-in: ensuring adoption for your new creative process

Image copyright: Alan O'Rourke @ audiencestack.com “You won’t be successful with a collaboration solution until there’s 100% adoption” Evan Shore--Vice President/Creative Systems Manager, Arnold Worldwide My head got a workout nodding to this quote from a panel discussion at the recent Henry Stewart Creative Operations conference in LA. With terabytes...

4 foundations for a winning team (infographic)

I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…

Creative is complicated (infographic)

Taking a creative idea from concept to completion is never a straightforward journey. This infographic shows just how messy creative collaboration can be and how Hightail simplifies the process. For more information on how Hightail can enhance creative collaboration at your marketing organization, visit www.hightail.com.

Forge on purpose, focus and teamwork

“An investment in knowledge always pays the best interest.” Benjamin Franklin Do you ever ask yourself “What impact do you want to make?” or “What’s viable to learn something?”. These were some of the questions that challenged very engaged UX and product designers at the FORGE 2016 Conference at the…

Blue sky thinking with your feet on the ground

One of the standard guidelines for brainstorming is that there are no bad ideas in a brainstorm. The objective of this principle is to encourage out-of-the-box thinking and ensure that each suggestion is adequately explored without being dismissed too quickly. Yet how many times have you left a brainstorm with…

Tool tips with Liana Tallarico

Tool tips is a regular series where Hightail employees share their life’s most essential apps, online services and websites. Next up is Senior Lead Generation Manager, Liana Tallarico. Working tools Balancing the art and science of marketing can sometimes be tricky. A lot of companies practice the use of hypothesis…

The top seven creative collaborations of 2015

2015 has been a great year for collaboration. The worlds of art and commerce have brought together people and brands with idiosyncratic beliefs, talents and perspectives to create amazing music, fashion, movies and more. A great collaboration helps introduce artists and brands to new audiences that may not otherwise have…