Author: Liana Tallarico

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Let’s get this project started

Whether you’re a project manager at a creative agency servicing many clients with multi-media formats, or a mean and lean three-person stop-motion production shop, everyone needs a way to keep creative, teams and clients organized. We have customers developing hundreds of assets in flight at any moment with tight deadlines...

Just one more thing…

Approved! approved. Yes. Sure. Go ahead. [Fwd: Creative looks good] Gone are the days of needing a handwritten signature on a creative proof. With a hodgepodge of links, half used project management tools and email being the primary method of moving through the creative process, a formal line of approval...

The creative tool that helped this small team work big

Equify LLC, based in Fort Worth, TX, helps businesses with construction equipment financing, commercial insurance and heavy equipment auctions. We recently spoke with Brian Small, Creative Director, who has been with Equify since 2014 about how they’ve onboarded Hightail to streamline their creative process. Brian Small, Creative Director at Equify...

10 ways Hightail makes it easier to work with your clients

There are many ups and downs in the relationship between an agency and its client. And this isn’t a bad thing. Creating great campaigns and content will often involve tough conversations and creative disagreements. Good clients value this. At a recent advertising event, leading brand executives called on agencies to...

Welcome to CreativeLand. Population: Too many.

How would you describe the creative process? Our favorite way of thinking about it is to compare how teams develop, review and improve visual content to one of our favorite childhood board games, Chutes & Ladders. Your project can be proceeding at a slow and steady pace when a breakthrough idea or...

How HZDG brought consistency to creative reviews

HZDG is an independent, fully integrated creative agency based in Rockville, Maryland. We spoke with Stacey DeOrzio, SVP of Client Relations, and Cary Gilbert, Resource Manager, about working on 80 projects a day and fixing an inconsistent creative review process. HZDG started in graphic design 30 years ago Over the...

CRE8IVE’s catalyst for better collaboration

CRE8IVE is an Australian creative agency, specializing in branding, campaign development and digital design. We spoke with Creative Partner, Alberto Florez about working in print and digital and how Hightail became a catalyst for better collaboration.  We are a creative agency based in Canberra CRE8IVE is currently a team of...

How TPF Group cut production times and boosted morale

TPF Group is a global leader in innovation, product and promotional campaigns. We spoke with Mark Barlee -- Systems and Operations Manager for the company's TPF Sports brand -- about creative communication, how he fixed the client approval process and why Australians like membership clubs. TPF Group is made up...

Content marketing is major challenge, says Marketo report

Marketing automation service Marketo recently surveyed more than a thousand of its North American customers and used the findings to deliver a benchmark report on the state of marketing in 2017. Content emerged as one of top challenges facing global marketing, especially for enterprise organizations for who it ranked as...

Go all-in: ensuring adoption for your new creative process

Image copyright: Alan O'Rourke @ audiencestack.com “You won’t be successful with a collaboration solution until there’s 100% adoption” Evan Shore--Vice President/Creative Systems Manager, Arnold Worldwide My head got a workout nodding to this quote from a panel discussion at the recent Henry Stewart Creative Operations conference in LA. With terabytes...

4 foundations for a winning team (infographic)

I recently went to Forge Conference in Philadelphia, where I was inspired by a number of great speakers who all spoke to the amazing power and value of collaboration. Though each person provided a different perspective on power of teamwork, combining their individual lessons creates an overall foundation for creating a winning team…

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