Author: Deborah Holstein

Categories

6 ways to energize your content marketing team

73% of businesses will produce more original content this coming year, even though half only have small content marketing teams. Boosting team size is an expensive solution, so how do you ensure your content team has the time and energy to continue churning out high quality, relevant content? The key to...

Goat rodeo or GANTT chart: 5 tips for better creative content

The myth that the creative process happens in a smooth linear fashion is appealing to project managers and heads of marketing. That creative content happens thanks to the single-minded toil and ingenuity of an inspired designer, writer, illustrator or other such right-brain maker fits with the left-brain desire to capture processes in spreadsheets...

4 ways to foster collaboration

Teamwork is the cornerstone of most businesses, especially those that create content (and isn’t every company in the content game these days?). After all, engaged, talented professionals contributing their diverse talents, skills and points of view reap rewards for the business. But teamwork can be hard. A survey by talent...

3 ways to break the content marketing bottleneck

Automation and analytics tools allow marketers to deliver highly personalized, relevant content to hundreds of audience segments simultaneously. But this enormous opportunity creates huge pressure for creative teams, who need to develop more content ideas and variations without sacrificing quality. Ultimately the power of your MarTech tools is constrained by your...

Not enough time for content marketing? Here’s what to do.

In the recent Content Marketing Institute (CMI) discussion that I hosted, the panel debated why nearly half of the marketers surveyed by CMI said they weren’t spending enough time on content marketing. Here's how our panel of marketing leaders suggest solving this problem. Focus on quality Amanda Todorovich from Cleveland Clinic...

2017 content marketing goals: give people what they want

I recently led a Content Marketing Institute (CMI) discussion on where content marketing is headed in 2017, featuring a range of marketing leaders, including Margaret Magnarelli (Monster), Thao Le (Hyland’s), Amanda Todorovich (Cleveland Clinic) and Michael Weiss (Creative Circle), plus marketing writer Andrew Davis. One of the first topics the group covered…

We need tech purpose-built for creative review

In parts 1 & 2 of my trilogy on the power of creative in content marketing, I've examined the mistake marketers make in prioritizing data over creativity and explored why technology has boosted our ability to automate and analyze campaigns, but not to create them. Now it's time to look...

1 2