Author: Colm Larkin

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We need to talk about downloads

Whenever you send that first draft of an idea to your client, you always wish you could control the circumstances of how they experience your creation. Maybe the lights are low, the fire is roaring and they have a glass of fine wine in their hands. They are happy, relaxed...

This week in content marketing: brainstorm warning

This week in content marketing, we examine why many people feel the traditional brainstorm doesn't work and look at some alternatives for generating new ideas. Brainstorming doesn’t work According to psychologist and marketer, Art Markman, studies show that the traditional brainstorm method of getting everyone in a room to come...

This week in content marketing: Digiday award winners

This week in content marketing, we share our favorite winners from this week’s Digiday Content Marketing Awards. Best in show HP and creative agency Giant Spoon not only picked up the Best Branded Content Series award for their online video series, The Wolf, the campaign also won Digiday’s Best in...

MarTech: the next generation

Ryan Koonce is the CEO of growth marketing agency Mammoth Growth, who examines the rise of marketing technology and explores why creative collaboration tools are the next generation of martech.  Each year since 2011, marketing technology blog, ChiefMarTech has published an infographic featuring all the available marketing technology solutions. It began with a...

This week in content marketing: encouraging creativity

This week in content marketing, we explore the latest insights on getting better at being creative. Creative intent Marketer and writer Larry Robertson acknowledges the benefits of martech tools like analytics and automation. But when Ad Age asked him what really drives innovation in marketing, Robertson said, “it’s creativity, without...

This week in content marketing: survey summaries

This week in content marketing, we check out how the media reported the results of our state of creative collaboration survey. The creative crush   Douglas Karr from The MarTech Blog noted the increasing need to create compelling content saying that “search algorithms require it, social networks thrive on it...

This week in content marketing: social CEOs

This week in content marketing, we examine why it’s just as important for a company’s CEO to be socially active and how new social CEOs can do it well. CE-Social According to founder of Inspired HR, Debby Carreau, too many business leaders limit their social activity to LinkedIn. But as...

This week in content marketing: agency life

This week in content marketing, we check in on the latest with ad agencies and find the agency world is never too far from controversy. Creatives killed the agency star Every agency has account managers right? The client/agency relationship just doesn't work without them. Not according to Austin ad agency,...

This week in content marketing: automation for the people

Automation is one of the key tenants of modern marketing but remains a source of untapped potential for many marketers. This week in content marketing, we examine why. Implementation issues Why are so many organizations not seeing the accelerated revenue and improved ROI promised by their automation tool vendors? In...

4 secrets to social video success

Co-founder and Creative Partner of Social Motion Media, Mark Glover Masterson shares his 4 tips for bringing the benefits of social video to your brand. 80% of content marketers say that videos published on Facebook, Instagram and Twitter have directly impacted their business. I see this impact every day when my...

This week in content marketing: alternative workflows

Content marketing is in iconoclast mode this week with a trio of articles tearing down standard creative processes and productivity techniques. Multitasking madness We’ve known for a while that multitasking isn’t as productive as was originally thought. But now scientists believe that it actually damages the brain and recommend that...

This week in content marketing: the land of pod

Earbuds at the ready. This week, we check out the best podcasts for marketing and creative inspiration, which highlights the continuing power of audio content. (And if you want to see how Hightail helps teams collaborate on music and audio files, watch this video.) Inspiration for influencers Where do the...

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