Archives

Categories

How investing in collaboration paid off for DG Analytics

DG Analytics is a back-office marketing service for small investment firms. We spoke with founder Darien Gould about her niche service offering and how Hightail helped cut the time she was spending on creative reviews.  DG Analytics offers marketing services to small investment managers My clients typically do not have...

This week in content marketing: making collaboration work

If (like Hightail) you had a holiday party last night, you may be feeling a little delicate this Friday. Which means it’s a good time to curl up with your device and check out three of our favorite content marketing reads from this week. Make collaboration great again Project management app Workflow...

How Social Motion Media keeps video content moving

Social Motion Media is a digital content agency based in Vancouver. We spoke with co-founder and Creative Director, Jennifer Mawby about bringing visual art to content marketing and finding a workflow solution for the full lifecycle of a project. Social Motion Media is a digital content micro-agency We focus on...

How the Communicator’s Dilemma made a Slacklash inevitable

With 2.7 million daily users and a $3.8 billion valuation, Slack is one of the most celebrated communication tools and tech companies of the past few years. But more recently an increasing segment of its early adopters have turned against the service, starting a so-called “Slacklash”. To understand this turnaround in...

This week in content marketing: the state of social

It's Friday and after as another week of getting stuff done draws to a close, you might find yourself with a little time to catch up on some of the latest industry insights. Here are our three recommended Friday reads. Design it yourself Like most marketers, you’re probably under pressure...

Go all-in: ensuring adoption for your new creative process

Image copyright: Alan O'Rourke @ audiencestack.com “You won’t be successful with a collaboration solution until there’s 100% adoption” Evan Shore--Vice President/Creative Systems Manager, Arnold Worldwide My head got a workout nodding to this quote from a panel discussion at the recent Henry Stewart Creative Operations conference in LA. With terabytes...

The Phoenix Effect fans the flames of video content

The Phoenix Effect is an Australian video production studio, specializing in traditionally considered non-traditional communications. We spoke with founder, Nigel Camilleri about winning a Cannes Lions, getting involved early and how Hightail helps save money on post-production. The Phoenix Effect is a video production-based business I started out in the...

Not enough time for content marketing? Here’s what to do.

In the recent Content Marketing Institute (CMI) discussion that I hosted, the panel debated why nearly half of the marketers surveyed by CMI said they weren’t spending enough time on content marketing. Here's how our panel of marketing leaders suggest solving this problem. Focus on quality Amanda Todorovich from Cleveland Clinic...

CNW Creative gets hard-wired for collaboration

CNW Creative is the video production and distribution arm of Canadian newswire organization, CNW. We spoke with Producer, Darrin Suzuki about being a full-service video agency, the challenges of collecting feedback and why Spaces arrived at just the right time. CNW is the largest newswire service in Canada We’ve been...

Advance to go: 12 steps to taking your content further

Any marketer will tell you that content is a crucial part of a solid marketing strategy. What they might not add is that producing a steady stream of blog posts, videos, white papers, infographics and more is an endless, daily grind that can crush the spirit, invention and productivity of...

1 5 6 7 8 9 37