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This week in content marketing: creative change

It’s still January so the 2017 predictions keep rolling in. Let’s take one more look at what the next 11 months may hold for marketers. Creativity will rule Marketing Daily makes a bold claim for the role of creativity in 2017. Noting that CMOs are becoming primary drivers of revenue...

The 3Cs of goal planning (tweetstorm)

When I started thinking about my 2017 business goals, I decided to review the best research and reports from the previous 12 months. This would give me an overview of trends to expect over the coming year and guide my goal planning. Click here to read my full post on the topic and...

This week in content marketing: follow the leader

On the day that America inaugurates its 45th president, we explore the latest leadership ideas and strategies. Ask the right questions Writing for Harvard Business Review, consultant and coach Lisa Lai explores what it means for business leaders to “be strategic”. She believes the most critical part is how strategic...

Visual content is…hard

So far we've seen why visual content is powerful and how the most successful businesses do it everyday. But there is a reason why not every organization is getting the most from its content marketing. Marketers may know that they should be using visual content to get the best results,...

Visual content is…everyday

Yesterday we explored the power of visual content and how it helps content marketers. For example, 78% of B2C marketers surveyed by CMI can demonstrate how content marketing has increased audience engagement. And that's why nearly half will increase their content marketing budgets this year. For the most successful organizations,...

Visual content is…powerful

According to a recent report from CMI, 86% of B2C marketers use content marketing. They do it because it works in terms of increasing audience engagement and creating new sales leads. No wonder 73% plan to increase how much content they create this year. The most widely used content marketing...

This week in content marketing: visuals appeal

In a week of dodgy dossiers and accusations of “FAKE NEWS”, we looked elsewhere for our intelligence, including these three articles on using visuals in content marketing Stat attack Venngage is an infographics creation app so you’d expect them to be good at presenting data in a visually appealing way....

3 ways to break the content marketing bottleneck

Automation and analytics tools allow marketers to deliver highly personalized, relevant content to hundreds of audience segments simultaneously. But this enormous opportunity creates huge pressure for creative teams, who need to develop more content ideas and variations without sacrificing quality. Ultimately the power of your MarTech tools is constrained by your...

PM Dawn: why we’re all project managers now

Project managers, eh? Can’t live without ‘em but sometimes wish they’d take their Gantt charts and Kanban boards to a less creative project. That’s not to say that creative projects don’t need structure. Far from it--it’s called a creative process for a reason. Creativity needs organization and oversight as much...

Our top 6 content marketing bylines of 2016

This blog isn’t the only outlet for Hightail’s leaders to voice their opinions. Throughout 2016 we’ve been busy writing for a variety of publications, including Entrepreneur, Social Media Today and Chief Marketer. Here are six of our favorite content marketing bylines from the year.  1. Genius loves company All the...

Our top 5 inspiring customers of 2016

There's nothing better than getting the opportunity to talk with Hightail customers and share their inspiring stories with the world. Here are five of our favorites from 2016, including a photographer, video producer, audio engineer, multimedia agency and underwear marketer. 1. How Huck is changing the game one photoshoot at a...

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