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How TPF Group cut production times and boosted morale

TPF Group is a global leader in innovation, product and promotional campaigns. We spoke with Mark Barlee -- Systems and Operations Manager for the company's TPF Sports brand -- about creative communication, how he fixed the client approval process and why Australians like membership clubs. TPF Group is made up...

4 ways to foster collaboration

Teamwork is the cornerstone of most businesses, especially those that create content (and isn’t every company in the content game these days?). After all, engaged, talented professionals contributing their diverse talents, skills and points of view reap rewards for the business. But teamwork can be hard. A survey by talent...

This week in content marketing: let’s get visual

I wanna get visual…Apologies for allowing Olivia Newton John’s searingly pink leggings to burn a hole in your retinas, but it’s just our way of telling you that we’re looking at design and image-related themes in this week's content marketing round-up. Buy design It’s a modern truism that businesses are...

Content marketing is major challenge, says Marketo report

Marketing automation service Marketo recently surveyed more than a thousand of its North American customers and used the findings to deliver a benchmark report on the state of marketing in 2017. Content emerged as one of top challenges facing global marketing, especially for enterprise organizations for who it ranked as...

A content marketing bottleneck is costing your business

Today’s automation and analytics technology provides marketers with the unprecedented to deliver highly personalized experiences to customers across a range of channels, all while measuring ROI down to the penny. However, this wonderful gift for marketers has created a new problem for their creative teams, who now must generate enough...

This week in content marketing: creative change

It’s still January so the 2017 predictions keep rolling in. Let’s take one more look at what the next 11 months may hold for marketers. Creativity will rule Marketing Daily makes a bold claim for the role of creativity in 2017. Noting that CMOs are becoming primary drivers of revenue...

The 3Cs of goal planning (tweetstorm)

When I started thinking about my 2017 business goals, I decided to review the best research and reports from the previous 12 months. This would give me an overview of trends to expect over the coming year and guide my goal planning. Click here to read my full post on the topic and...

This week in content marketing: follow the leader

On the day that America inaugurates its 45th president, we explore the latest leadership ideas and strategies. Ask the right questions Writing for Harvard Business Review, consultant and coach Lisa Lai explores what it means for business leaders to “be strategic”. She believes the most critical part is how strategic...

Visual content is…hard

So far we've seen why visual content is powerful and how the most successful businesses do it everyday. But there is a reason why not every organization is getting the most from its content marketing. Marketers may know that they should be using visual content to get the best results,...

Visual content is…everyday

Yesterday we explored the power of visual content and how it helps content marketers. For example, 78% of B2C marketers surveyed by CMI can demonstrate how content marketing has increased audience engagement. And that's why nearly half will increase their content marketing budgets this year. For the most successful organizations,...

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