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4 secrets to social video success

Co-founder and Creative Partner of Social Motion Media, Mark Glover Masterson shares his 4 tips for bringing the benefits of social video to your brand. 80% of content marketers say that videos published on Facebook, Instagram and Twitter have directly impacted their business. I see this impact every day when my...

This week in content marketing: alternative workflows

Content marketing is in iconoclast mode this week with a trio of articles tearing down standard creative processes and productivity techniques. Multitasking madness We’ve known for a while that multitasking isn’t as productive as was originally thought. But now scientists believe that it actually damages the brain and recommend that...

How HZDG brought consistency to creative reviews

HZDG is an independent, fully integrated creative agency based in Rockville, Maryland. We spoke with Stacey DeOrzio, SVP of Client Relations, and Cary Gilbert, Resource Manager, about working on 80 projects a day and fixing an inconsistent creative review process. HZDG started in graphic design 30 years ago Over the...

This week in content marketing: the land of pod

Earbuds at the ready. This week, we check out the best podcasts for marketing and creative inspiration, which highlights the continuing power of audio content. (And if you want to see how Hightail helps teams collaborate on music and audio files, watch this video.) Inspiration for influencers Where do the...

The power of bad habits (and 4 ways to break ‘em)

In his New York Times bestseller, The Power of Habits, Charles Duhigg demonstrated how good habits powered the success of business leaders and Olympic champions. It’s the result of the habit loop — a powerful psychological pattern that drives behavior. The habit loop consists of a cue, which triggers an...

Collaborate wherever you are with Hightail for mobile

      Inspiration doesn't run on a 9-5 schedule. And when great ideas hit, you need the ability to share them with your team quickly. Great collaboration isn't bound by the clock either. That new design concept might be reviewed over toast and coffee, the latest cut of a social...

This week in content marketing: comic relief

We’ve just been turned on to the Marketoonist, aka marketer Tom Fishburne, who also draws very funny cartoons satirizing the latest marketing trends. Like all great satire, a huge dollop of truth and insight lies behind the over-the-top humor of Tom’s cartoons. Here are three of our favorites. Content overload...

CRE8IVE’s catalyst for better collaboration

CRE8IVE is an Australian creative agency, specializing in branding, campaign development and digital design. We spoke with Creative Partner, Alberto Florez about working in print and digital and how Hightail became a catalyst for better collaboration.  We are a creative agency based in Canberra CRE8IVE is currently a team of...

This week in content marketing: thinking about teams

This week -- inspired by our new Team View feature -- we've been thinking a lot about teams and how to help them work together well. Going Pro Sara Critchfield – founding editor of media site Upworthy.com – acknowledges that while most managers want employees to be curious and experimental,...

This week in content marketing: content concerns

Time to examine what keeps marketers and their creative teams up at night. But don’t worry, there’s an antidote to all this anxiety in the end. It’s the wrong content According to eMarketer, a major theme of the content marketing sessions at this week’s Social Media Week conference is whether...

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