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Visual content is…powerful

According to a recent report from CMI, 86% of B2C marketers use content marketing. They do it because it works in terms of increasing audience engagement and creating new sales leads. No wonder 73% plan to increase how much content they create this year. The most widely used content marketing...

This week in content marketing: visuals appeal

In a week of dodgy dossiers and accusations of “FAKE NEWS”, we looked elsewhere for our intelligence, including these three articles on using visuals in content marketing Stat attack Venngage is an infographics creation app so you’d expect them to be good at presenting data in a visually appealing way....

3 ways to break the content marketing bottleneck

Automation and analytics tools allow marketers to deliver highly personalized, relevant content to hundreds of audience segments simultaneously. But this enormous opportunity creates huge pressure for creative teams, who need to develop more content ideas and variations without sacrificing quality. Ultimately the power of your MarTech tools is constrained by your...

PM Dawn: why we’re all project managers now

Project managers, eh? Can’t live without ‘em but sometimes wish they’d take their Gantt charts and Kanban boards to a less creative project. That’s not to say that creative projects don’t need structure. Far from it--it’s called a creative process for a reason. Creativity needs organization and oversight as much...

Our top 6 content marketing bylines of 2016

This blog isn’t the only outlet for Hightail’s leaders to voice their opinions. Throughout 2016 we’ve been busy writing for a variety of publications, including Entrepreneur, Social Media Today and Chief Marketer. Here are six of our favorite content marketing bylines from the year.  1. Genius loves company All the...

Our top 5 inspiring customers of 2016

There's nothing better than getting the opportunity to talk with Hightail customers and share their inspiring stories with the world. Here are five of our favorites from 2016, including a photographer, video producer, audio engineer, multimedia agency and underwear marketer. 1. How Huck is changing the game one photoshoot at a...

This week in content marketing: 2017 predictions

"So here it is, Merry Christmas. Everybody's having fun. Look to the future now, it's only just begun." Like 70s glam rockers Slade, we're here to wish you a happy holiday and to look to the future with three of the best 2017 content marketing predictions we read this week. Redefining...

Cleanblend’s recipe for content marketing success

Cleanblend provides an affordable alternative to high-priced commercial blenders so that more people can create nutritious and healthy green smoothies. Co-founder Doug Hall talked to us about spotting a business opportunity, creating marketing content and his favorite smoothie recipe. I knew what it took to be an entrepreneur I was...

Our top 10 productivity posts of 2016

As 2016 draws to a close, what better time to look back at some of the most popular blog posts we published this year. From productivity tips and infographics about the creative process to advice on dealing with clients and relationships with agencies, we covered a lot this year. Here are...

This week in content marketing: digital marketing maturity

You've probably spent every spare moment this past week frantically shopping for gifts, so we recommend taking a break from all that hard work and catching up with three of this week's essential content marketing reads. Content marketing grows up Research and consulting firm Altimeter released an interesting report on...

How investing in collaboration paid off for DG Analytics

DG Analytics is a back-office marketing service for small investment firms. We spoke with founder Darien Gould about her niche service offering and how Hightail helped cut the time she was spending on creative reviews.  DG Analytics offers marketing services to small investment managers My clients typically do not have...

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