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This week in content marketing: collaboration is a must-have

This week, sit back and be amazed as we segue neatly from industry analysis and budgets to Michelangelo and Beyonce. What makes a great digital marketing hub Earlier this month, technology research firm Gartner released one of its famous magic quadrants. This analysis focused on digital marketing hubs, which require four...

Goat rodeo or GANTT chart: 5 tips for better creative content

The myth that the creative process happens in a smooth linear fashion is appealing to project managers and heads of marketing. That creative content happens thanks to the single-minded toil and ingenuity of an inspired designer, writer, illustrator or other such right-brain maker fits with the left-brain desire to capture processes in spreadsheets...

Death by 1000 cuts: 6 tips for a better video review process

Video projects are often made or broken in the edit suite, which makes each review of a new cut critical to success. Collaboration is important but when feedback isn’t clear or too open to interpretation, each new edit will probably fail to deal with the client’s real issues. Ineffective reviews often lead...

How TPF Group cut production times and boosted morale

TPF Group is a global leader in innovation, product and promotional campaigns. We spoke with Mark Barlee -- Systems and Operations Manager for the company's TPF Sports brand -- about creative communication, how he fixed the client approval process and why Australians like membership clubs. TPF Group is made up...

4 ways to foster collaboration

Teamwork is the cornerstone of most businesses, especially those that create content (and isn’t every company in the content game these days?). After all, engaged, talented professionals contributing their diverse talents, skills and points of view reap rewards for the business. But teamwork can be hard. A survey by talent...

This week in content marketing: let’s get visual

I wanna get visual…Apologies for allowing Olivia Newton John’s searingly pink leggings to burn a hole in your retinas, but it’s just our way of telling you that we’re looking at design and image-related themes in this week's content marketing round-up. Buy design It’s a modern truism that businesses are...

Content marketing is major challenge, says Marketo report

Marketing automation service Marketo recently surveyed more than a thousand of its North American customers and used the findings to deliver a benchmark report on the state of marketing in 2017. Content emerged as one of top challenges facing global marketing, especially for enterprise organizations for who it ranked as...

A content marketing bottleneck is costing your business

Today’s automation and analytics technology provides marketers with the unprecedented to deliver highly personalized experiences to customers across a range of channels, all while measuring ROI down to the penny. However, this wonderful gift for marketers has created a new problem for their creative teams, who now must generate enough...

This week in content marketing: creative change

It’s still January so the 2017 predictions keep rolling in. Let’s take one more look at what the next 11 months may hold for marketers. Creativity will rule Marketing Daily makes a bold claim for the role of creativity in 2017. Noting that CMOs are becoming primary drivers of revenue...

The 3Cs of goal planning (tweetstorm)

When I started thinking about my 2017 business goals, I decided to review the best research and reports from the previous 12 months. This would give me an overview of trends to expect over the coming year and guide my goal planning. Click here to read my full post on the topic and...

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