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What do clients really want from their agencies?

As the trend of clients bringing creative work in-house continues to escalate, agencies are realizing the need to rethink their pitches. In a recent Content Marketing Institute webinar sponsored by OpenText Hightail, Susan Baier of Audience Audit Inc. and Drew McLellan of Agency Management Institute offered up some assistance with…

Bring your clients, employees and creative processes together

TPF Sports—an end-to-end solution for sports teams including licensing, manufacturing, distribution and communication—has about 100 clients, making 60-300 different products each. That large volume, combined with having offices in both Vietnam and Australia, left the organization somewhat vulnerable for costly miscommunications during email exchanges. “We needed a solution that was…

Why successful teams need producers, not just project managers

When it comes to version control issues, sloppy mistakes and deadlines that keep slipping through the cracks during creative projects, Michelle Kinsman, a true producer at heart and an executive director of production and operations, says that you really need to ask the tough questions: Did you really understand what…

10 solutions to 10 typical creative review problems

Making it to the next round of a creative review with your client can be cumbersome, but it doesn’t have to be. We’ve collected the top 10 concerns that we hear from creative teams and agencies who are collaborating with their clients. Do any of them sound familiar? Don’t fret,...

Why use content collaboration?

Have you ever lost important files? Does your business use lots of paper printing out assignments, making meeting agendas and handling everyday task assignments? Do you feel like you’re out of the loop when you have a sick day or take the day off? If you answered “yes” to any…

How to Share Large Video Files

If you’ve ever tried to send any kind of video file, you know that it can be difficult, if not impossible. Sending a video over text message or email is hard, because it either takes forever, or the file is too large. There are some video compression applications available, but...

The upside to marketing collaboration

The marketing world is always shifting, changing and growing. To survive in today’s ever changing business world, you’ve got to be centered on your customers and creating a strong digital presence. Your ability to integrate technology and understand data, while creating a personalized customer experience is critical to the success...

Control your inbox with notification preferences

With nearly 10,000 unread emails currently sitting in my mailbox, I’ll be the first to admit that employees suffer from inbox overload. Hightail recognizes this issue, which is why we’ve designed a solution to help creative teams move the conversation around large, multimedia files out of email and into a...

What makes a good collaboration platform?

More and more companies are turning toward flexible work environments and allowing employees to work from home or on the road. This created a need for a collaboration platform that would allow for file sharing, seamless communication, and a virtual workspace that people could turn to in the office or...

Our latest collaboration: Hightail is now OpenText™

In February, we announced the exciting news that Hightail was acquired by OpenText™, a global leader in Enterprise Information Management (EIM). This news opens many new doors for Hightail and our customers.   Over the past three years, since the release of Hightail’s creative collaboration features (Hightail Spaces), we’ve designed an...

Why is business collaboration so important?

So you want your company to be successful? One of the best ways to ensure this is to make sure your employees can work together as a team, and not just towards goal alignment. Collaboration within a business streamlines processes, stimulates creativity, and encourages efficiency. Teams that work together allow...

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