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Collaborate wherever you are with Hightail for mobile

      Inspiration doesn't run on a 9-5 schedule. And when great ideas hit, you need the ability to share them with your team quickly. Great collaboration isn't bound by the clock either. That new design concept might be reviewed over toast and coffee, the latest cut of a social...

This week in content marketing: comic relief

We’ve just been turned on to the Marketoonist, aka marketer Tom Fishburne, who also draws very funny cartoons satirizing the latest marketing trends. Like all great satire, a huge dollop of truth and insight lies behind the over-the-top humor of Tom’s cartoons. Here are three of our favorites. Content overload...

CRE8IVE’s catalyst for better collaboration

CRE8IVE is an Australian creative agency, specializing in branding, campaign development and digital design. We spoke with Creative Partner, Alberto Florez about working in print and digital and how Hightail became a catalyst for better collaboration.  We are a creative agency based in Canberra CRE8IVE is currently a team of...

This week in content marketing: thinking about teams

This week -- inspired by our new Team View feature -- we've been thinking a lot about teams and how to help them work together well. Going Pro Sara Critchfield – founding editor of media site Upworthy.com – acknowledges that while most managers want employees to be curious and experimental,...

This week in content marketing: content concerns

Time to examine what keeps marketers and their creative teams up at night. But don’t worry, there’s an antidote to all this anxiety in the end. It’s the wrong content According to eMarketer, a major theme of the content marketing sessions at this week’s Social Media Week conference is whether...

Say goodbye to your standup routine with Team View

Status meetings. Scrums. Stand-ups. Whatever you call those routine check-ins that require your entire creative team, external contractors and agency contacts to head to a meeting room, dial in to a conference call or fiddle around with video chat software (“Can you hear me now? How about now?”), they suck...

This week in content marketing: collaboration is a must-have

This week, sit back and be amazed as we segue neatly from industry analysis and budgets to Michelangelo and Beyonce. What makes a great digital marketing hub Earlier this month, technology research firm Gartner released one of its famous magic quadrants. This analysis focused on digital marketing hubs, which require four...

Goat rodeo or GANTT chart: 5 tips for better creative content

The myth that the creative process happens in a smooth linear fashion is appealing to project managers and heads of marketing. That creative content happens thanks to the single-minded toil and ingenuity of an inspired designer, writer, illustrator or other such right-brain maker fits with the left-brain desire to capture processes in spreadsheets...

Death by 1000 cuts: 6 tips for a better video review process

Video projects are often made or broken in the edit suite, which makes each review of a new cut critical to success. Collaboration is important but when feedback isn’t clear or too open to interpretation, each new edit will probably fail to deal with the client’s real issues. Ineffective reviews often lead...

How TPF Group cut production times and boosted morale

TPF Group is a global leader in innovation, product and promotional campaigns. We spoke with Mark Barlee -- Systems and Operations Manager for the company's TPF Sports brand -- about creative communication, how he fixed the client approval process and why Australians like membership clubs. TPF Group is made up...

4 ways to foster collaboration

Teamwork is the cornerstone of most businesses, especially those that create content (and isn’t every company in the content game these days?). After all, engaged, talented professionals contributing their diverse talents, skills and points of view reap rewards for the business. But teamwork can be hard. A survey by talent...

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