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We need to talk about downloads

Whenever you send that first draft of an idea to your client, you always wish you could control the circumstances of how they experience your creation. Maybe the lights are low, the fire is roaring and they have a glass of fine wine in their hands. They are happy, relaxed...

Behind the curtain of video collaboration: Part 1

As we frequently acknowledge here at Hightail, creative content is a major driver of engagement and growth. So naturally we ourselves are always looking to expand our content library, especially with powerful video material. Having produced a batch of demo and how-to videos recently, we wanted to take a more creative approach on...

This week in content marketing: brainstorm warning

This week in content marketing, we examine why many people feel the traditional brainstorm doesn't work and look at some alternatives for generating new ideas. Brainstorming doesn’t work According to psychologist and marketer, Art Markman, studies show that the traditional brainstorm method of getting everyone in a room to come...

This week in content marketing: Digiday award winners

This week in content marketing, we share our favorite winners from this week’s Digiday Content Marketing Awards. Best in show HP and creative agency Giant Spoon not only picked up the Best Branded Content Series award for their online video series, The Wolf, the campaign also won Digiday’s Best in...

Get to “yes” faster with approval chains

Creative reviews all share the same goal: that an image, video or design gets a clear green light to be used in a marketing campaign, social message, website or any other relevant format. So why is getting that “yes” from a specific person or multiple parties often so fraught with...

MarTech: the next generation

Ryan Koonce is the CEO of growth marketing agency Mammoth Growth, who examines the rise of marketing technology and explores why creative collaboration tools are the next generation of martech.  Each year since 2011, marketing technology blog, ChiefMarTech has published an infographic featuring all the available marketing technology solutions. It began with a...

This week in content marketing: encouraging creativity

This week in content marketing, we explore the latest insights on getting better at being creative. Creative intent Marketer and writer Larry Robertson acknowledges the benefits of martech tools like analytics and automation. But when Ad Age asked him what really drives innovation in marketing, Robertson said, “it’s creativity, without...

6 ways to energize your content marketing team

73% of businesses will produce more original content this coming year, even though half only have small content marketing teams. Boosting team size is an expensive solution, so how do you ensure your content team has the time and energy to continue churning out high quality, relevant content? The key to...

This week in content marketing: survey summaries

This week in content marketing, we check out how the media reported the results of our state of creative collaboration survey. The creative crush   Douglas Karr from The MarTech Blog noted the increasing need to create compelling content saying that “search algorithms require it, social networks thrive on it...

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